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Cardium Presents Second Quarter 2012 Financial Results And Reports On Recent Developments
Date:8/14/2012

a subsidiary of H.D. Smith, providing logistics and cold chain services.  Initially, the Company's market introduction efforts have been centered on internet, digital and print marketing to physicians and patients, and exhibiting Excellagen at medical trade shows.  Cardium's market introduction strategy is centered on relationship building with key opinion leaders and wound care specialists through product sampling, support of physician-based case studies and practice integration.  To view an Excellagen foot ulcer case study by Dr. Curtis Long, please visit http://www.excellagen.com/diabetic-foot-ulcers.html and to view an Excellagen Mohs surgery case study by Dr. Steven Smith, please visit http://www.excellagen.com/surgical-wounds.html.  Consistent with Cardium's business strategy (similar to the business strategy for the Company's InnerCool operating unit, which was sold to Philips Electronics), Cardium does not plan to establish an internal sales force, but rather, following Excellagen's initial market introduction, will look to strategic commercialization partners with existing sales and marketing forces in the U.S., as well as internationally. 

About ExcellagenExcellagen is an FDA-cleared formulated collagen topical gel (2.6%) designed for use with debridement and engineered  to support a favorable wound healing environment and platelet activation for non-healing lower extremity diabetic ulcers and other dermal wounds.  Excellagen's unique high-molecular weight structured collagen formulation is topically applied through easy-to-control, pre-filled, sterile, single-use syringes and its viscosity-optimized gel formulation is designed for application at only one or two week intervals.  Excellagen is intended for professional use following standard debridement procedures in the pre
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