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Can an Ad-Supported EMR Fuel Healthcare's Technology Revolution?
Date:9/15/2010

NEW YORK and SAN FRANCISCO, Sept. 15 /PRNewswire/ -- As US doctors consider the switch from paper charts to Electronic Medical Records (EMR), Good Health Media and Practice Fusion have teamed up to provide an absolutely free EMR system supported by targeted advertising.  Practice Fusion is the only ad-supported EMR platform for medical providers in a sector dominated by systems costing as much as $87,000 for a five provider practice in the first year. Since launching in 2005, Practice Fusion has grown quickly to 43,000 users and has gathered media attention for disrupting the health IT status quo.  

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Good Health Media is the fastest growing health ad network with 38 million uniques a month (comScore) and is the exclusive ad network for Practice Fusion. Medical and pharmaceutical brands such as Wyeth, J&J, Amgen and Merck rely on Good Health Media for quality, targeted ad placements. Ads selected for display within Practice Fusion are carefully reviewed for relevancy to medical providers working mostly in primary care practices.

"Advertising is a natural fit in the healthcare sector," said Bill Jennings, CEO of Good Health Media. "Doctors get it; they're comfortable with discreet advertising inside their medical practice. The advertising programs give a small medical practice the chance to add a time-saving, life-saving technology solution – for free. It's a benefit for the advertiser, the doctor and the patient."

Key facts:

  • Practice Fusion's free, web-based

  • SOURCE Practice Fusion
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