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CVS/pharmacy Mobile App Transforms Smartphones into Digital ExtraCare Cards
Date:5/1/2012

WOONSOCKET, R.I., May 1, 2012 /PRNewswire/ -- CVS/pharmacy introduced an updated mobile app that allows shoppers to digitally store their ExtraCare card in their smartphone, eliminating the need to carry an ExtraCare card when shopping. The CVS/pharmacy ExtraCare Rewards Program is the largest retail rewards program with more than 69 million active cardholders, and the redesigned and updated CVS mobile app now allows members to simply scan the barcode on the back of their card or type in their account number manually. After the barcode is captured, customers' smartphones will work just like ExtraCare cards at the register.

(Logo: http://photos.prnewswire.com/prnh/20100816/NE50800LOGO )

Available as a free download from Apple's App Store or through Google Play, the CVS app also offers prescription management, mobile shopping, store locating services and access to the CVS/pharmacy weekly circular.

"During the past few months, we've significantly expanded the mobile options available to our digitally-minded customers with the goal of creating the most personalized and accessible shopping experience," said Rob Price, senior vice president of marketing and chief marketing officer for CVS/pharmacy. "ExtraCare members can use the new CVS mobile app to easily store their ExtraCare cards and can also have full access to their ExtraCare accounts right from their smartphones, making it even easier to view their personalized offers and ExtraBucks® Rewards."

In addition to access to their ExtraCare barcodes, shoppers using the CVS mobile app will find a completely redesigned look and feel. The updated interface includes quick thumb links to popular features such as:

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