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CVS/pharmacy Launches Innovative New iPad App Featuring a 3D Virtual Store and Digital Pharmacy Experience
Date:3/25/2013

WOONSOCKET, R.I., March 25, 2013 /PRNewswire/ -- CVS/pharmacy today launched a first-of-its-kind interactive app, delivering a unique digital drugstore experience for customers using Apple iPads. With the new CVS iPad app customers can explore a virtual 3D CVS/pharmacy and quickly access services from the Pharmacy, ExtraCare, Photo Center and MinuteClinic, as well as browse their favorite departments to shop. Designed to present a fun and interactive pathway to shop CVS/pharmacy and fill prescriptions, the CVS iPad app provides a personalized retail experience that helps consumers manage their healthcare and drugstore needs. The CVS iPad app was developed using technologies that bring to life a customized drugstore that customers can access with their fingertips, on-the-go or from the comfort and privacy of their own home. 

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"As a pharmacy innovation company, CVS/pharmacy is committed to deploying new and emerging digital technologies that empower our customers on their path to better health," said Brian Tilzer , Senior Vice President, Chief Digital Officer for CVS/pharmacy. "The new CVS iPad app provides the millions of customers who visit CVS.com on a tablet device each month with a virtual feeling of visiting their neighborhood CVS/pharmacy from their home or on the go. Our app makes it unbelievably easy for customers to shop, fill prescriptions, manage their ExtraCare accounts and more through a highly personalized experience and 3D realism."

Available for free on iTunes, the CVS iPad app incorporates an interactive, user-friendly virtual CVS/pharmacy interface that relies on gesture
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SOURCE CVS/pharmacy
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