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CVS/pharmacy Launches Exclusive radiance PLATINUM Line of Preservative-Free Vitamins and Supplements
Date:7/14/2014

WOONSOCKET, R.I., July 14, 2014 /PRNewswire/ -- CVS/pharmacy® today announced the introduction of radiance®  PLATINUM, a premium brand of 100% preservative-free vitamins and supplements and the latest addition to the growing family of exclusive CVS/pharmacy store brand products. The new line contains 44 vitamins and supplements with various benefits, including popular options such as probiotics, B-12, and multivitamins for both men and women. The radiance PLATINUM line also has more premium options including certified non-GMO, gluten free, certified organic, and those suitable for both vegans and vegetarians.

"We are truly proud to introduce our new radiance PLATINUM line. It's our job to listen to our customers and offer products that address their various health needs," said George Coleman, Vice President of Merchandising, Store Brands and Quality Assurance, CVS/pharmacy. "I am confident that our customers will be as enthusiastic as we are about having a premium vitamin and supplement option available right at their local CVS/pharmacy. We are continuing to find ways to help our customers on their path to better health by introducing store brand product lines that they can't find anywhere else."

According to the Centers for Disease Control and Prevention, more than half of U.S. adults use dietary supplements – including multivitamins, minerals and herbs. As consumers become increasingly interested in products that are more organic and do not contain GMOs, CVS/pharmacy is committed to offering high quality options that empower customers to take small, everyday steps to address their specific health concerns and meet individual health goals.

In addition to the vast array of vitamin and supplement choices available in-store and online, CVS/pharmacy also offers shoppers helpful resources and guided vitamin expertise throug
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SOURCE CVS/pharmacy
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