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CVS/pharmacy Helps Customers Kick Off a Healthy New Year with Online Vitamin Resources and Huge Savings
Date:1/6/2014

be best for them. Our new Family Vitamin Center is a one-of-a-kind tool that fills this information gap by providing customers with the facts they need, helping to put them on their path to better health."

Numerous studies have shown that taking vitamins regularly can have a positive impact on health outcomes and today half of all Americans regularly take vitamins or other mineral supplements, with a solid majority of seniors (68 percent) reporting regular vitamin usage2. While vitamin usage remains a personal health decision that should be discussed with a pharmacist or physician, different people have different needs for specific nutrients. Customers looking for assistance can visit the Family Vitamin Center on CVS.com for the following:

- Shop by Goal: Often consumers have a specific, personal health goal in mind when considering taking vitamins and supplements, but they might not know the best options for supporting that goal. With the Family Vitamin Center, users can select from 16 health goals, including heart health, immune support, energy and alertness, probiotics and digestive care, sleep aids, and more. Within each condition, users see the vitamins and supplements that support this goal. For example, when searching by heart health, users can click on "Fish Oil & Omegas" to learn about these supplements are and how they are able to support heart health.

- Shop by Category: In some cases, consumers are looking for more information about specific vitamins or supplements they are considering or are already taking. With the Family Vitamin Center, users have the option to search by specific vitamins and supplements, and can easily see a summary of common uses, as well as detailed information on findings from recent studies or notes on possible drug interactions that should be considered further.

- Ship & Save: Users now have the option to join Ship & Save, a replenishment program that helps
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