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CVS/pharmacy Continues Digital "MoneyTrashers" Campaign, Enlists Shoppers to Pledge to "Stop Money Trashing"
Date:9/29/2011

th it. As we enter the next phase of this campaign, we want to continue that excitement and enlist our customers to teach their friends and family to stop 'trashing' their ExtraBucks® Rewards, too."

The CVS/pharmacy Facebook page and www.CVS.com/moneytrashers now feature new humorous videos showing shoppers all the ways they can remember to not be a "MoneyTrasher." Viewers can vote on their favorite videos and help spread the word to friends and family by sharing the content on Facebook and Twitter to help teach them to "Stop Money Trashing." Additionally, shoppers can declare their commitment against "MoneyTrashing" by taking a digital pledge to not be a MoneyTrasher. The first 500,000 pledge registrants will automatically receive $2 ExtraBucks® Rewards.

For more information on how the ExtraCare Rewards program works, or to enroll, customers can visit http://www.cvs.com/extracare.  Follow CVS/pharmacy on Twitter at http://twitter.com/CVS_Extra to learn about upcoming promotions and to receive exclusive deals and insider scoop.

About CVS/pharmacyCVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.Press Contact:Erin PensaCVS/phar
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