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CVS/pharmacy Continues Digital "MoneyTrashers" Campaign, Enlists Shoppers to Pledge to "Stop Money Trashing"
Date:9/29/2011

WOONSOCKET, R.I., Sept. 29, 2011 /PRNewswire/ -- CVS/pharmacy's ExtraCare Rewards program, the largest retail rewards program with more than 69 million active cardholders, today announced the continuation of its successful "MoneyTrashers" campaign with the launch of several fun and useful digital resources on CVS.com and the CVS/pharmacy Facebook page. To encourage shoppers to redeem their ExtraBucks® Rewards, just in time for the October 1 quarterly rewards payout, CVS/pharmacy has unveiled a variety of new playful videos and is encouraging customers to take a pledge to "Stop Money Trashing."

(Logo: http://photos.prnewswire.com/prnh/20100816/NE50800LOGO)

Starting on October 1, ExtraCare cardholders begin receiving their quarterly ExtraBucks® Rewards, which are automatic savings each shopper earns just for scanning their ExtraCare card during shopping trips throughout the year. These quarterly rewards are paid out four times a year and can be used like "free CVS money" to buy nearly anything in the store. Since the launch of the MoneyTrashers campaign this summer, which also featured a re-design of the ExtraBucks® Rewards that appear on customers' receipts, redemptions have reached an all-time high as more shoppers than ever before are taking advantage of the savings available to them.

"We have always been proud that tens of millions of loyal CVS/pharmacy customers redeem their ExtraBucks® Rewards and have made ExtraCare the most successful retail rewards program in the U.S.," said Melissa Studzinski, vice president of customer relationship management for CVS/pharmacy. "However, our goal is to help even more customers realize how easy it is to save money by taking advantage of the rewards available. Since launching our MoneyTrashers campaign, the number of ExtraCare members redeeming their rewards has reached new heights and it is clear the message is resonating with customers and people are having a lot of fun with it. As we enter the next phase of this campaign, we want to continue that excitement and enlist our customers to teach their friends and family to stop 'trashing' their ExtraBucks® Rewards, too."

The CVS/pharmacy Facebook page and www.CVS.com/moneytrashers now feature new humorous videos showing shoppers all the ways they can remember to not be a "MoneyTrasher." Viewers can vote on their favorite videos and help spread the word to friends and family by sharing the content on Facebook and Twitter to help teach them to "Stop Money Trashing." Additionally, shoppers can declare their commitment against "MoneyTrashing" by taking a digital pledge to not be a MoneyTrasher. The first 500,000 pledge registrants will automatically receive $2 ExtraBucks® Rewards.

For more information on how the ExtraCare Rewards program works, or to enroll, customers can visit http://www.cvs.com/extracare.  Follow CVS/pharmacy on Twitter at http://twitter.com/CVS_Extra to learn about upcoming promotions and to receive exclusive deals and insider scoop.

About CVS/pharmacyCVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,200 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.Press Contact:Erin PensaCVS/pharmacyT: 401.770.4786E: EPensa@cvs.com
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SOURCE CVS/pharmacy
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