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CVS Caremark Sponsors 2nd Annual Wake Forest Retail Innovation Challenge: Enhancing Seniors' Lives
Date:11/14/2013

ve two minutes to pitch their best retail idea to enhance the lives of seniors. The best five innovation ideas will deliver a formal 30-minute presentation and the top three ideas will win cash prizes. 

Rob Price, senior vice president and chief marketing officer of CVS/pharmacy, will serve as one of the judges for the Innovation Challenge and will moderate a discussion panel, "Graymerica – Bracing for the Silver Tsunami," during the Wake Forest event.  Price is a member of the 2012 Class of the Henry Crown Fellowship Program at the Aspen Institute (http://www.aspeninstitute.org/leadership-programs/henry-crown-fellowship-program).  As part of this fellowship, Price is dedicating effort to unlocking new ideas to improve the lives of seniors.

"As our population ages, retailers must deliver breakthroughs for older Americans," said Price.  "CVS Caremark's sponsorship of the Wake Forest Retail Innovation Challenge is a unique opportunity to engage with some of the nation's best young minds on this journey."

"Collaborating with executives from our sponsor companies such as CVS Caremark and experts on aging gives the student teams a wonderful opportunity for hands-on experience in business planning and expressing the kinds of innovative ideas that will make a difference in the future of retail," said Roger Beahm, professor of marketing and executive director of the Wake Forest University School of Business Center for Retail Innovation. "We are excited to learn more from our student teams and reward the best ideas."

About CVS Caremark 

CVS Caremark (NYSE: CVS) is dedicated to helping people on their path to better health as the largest integrated pharmacy company in the '/>"/>

SOURCE CVS Caremark
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