nd the Retail Pharmacy segments include the following results associated with this activity: net revenues of $558 million and $340 million for the three months ended March 31, 2011 and 2010, respectively, gross profit and operating profit of $35 million and $23 million for the three months ended March 31, 2011 and 2010, respectively. Supplemental Information(Unaudited)Pharmacy Services SegmentThe following table summarizes the Pharmacy Services segment's performance for the respective periods:Three Months EndedMarch 31, In millions
$ 14,014$ 11,836Gross profit
639782Gross profit % of net revenues
242244Operating expense % of net revenues
397538Operating profit % of net revenues
2.8%4.5%Net revenues(1): Mail choice(2)
$4,535$4,078 Pharmacy network(3)
10288Pharmacy claims processed(1): Total
175.2147.5 Mail choice(2)
17.515.5 Pharmacy network(3)
157.7132.0Generic dispensing rate(1): Total
73.8%70.4% Mail choice(2)
63.8%58.8% Pharmacy network(3)
74.8%71.6%Mail choice penetration rate
24.1%24.8%(1) Pharmacy network net revenues, claims processed and generic dispensing rates do not include Maintenance Choice, which are included within the mail choice category.
(2) Mail choice is defined as claims filled at a Pharmacy Services' mail facility, which includes specialty mail claims, as well as 90-day claims filled at retail under the Maintenance Choice program.
(3) Pharmacy network is defined as claims filled at retail pharmacies, including our retail drugstores.EBITDA and EBITDA per Adjusted Claim(Unaudited)The Company defines EBITDA as earnings before interest, taxes, depreciation and amortization. We define EBITDA per adjusted claim as EBITDA divided by adjusted pharmacy claims.
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