Navigation Links
CVS Caremark Presents Ongoing Behavioral Change Research Partnership Research to the Pittsburgh Business Group on Health
Date:9/9/2010

WOONSOCKET, R.I., Sept. 9 /PRNewswire/ -- CVS Caremark (NYSE: CVS) today said that ongoing research into how behavioral economics impacts health care choices found that when consumers are presented with a clear and active choice in a voice-recorded message to select automatic prescription refills, rather than a passive default notification, they are twice as likely to choose the automatic option.

(Logo: http://photos.prnewswire.com/prnh/20090226/NE75914LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/NE75914LOGO)

Those findings from research being managed by the company's Behavior Change Research Partnership (BCRP) were presented today at a Pittsburgh Business Group on Health symposium by Troyen A. Brennan, MD, MPH, executive vice president and Chief Medical Officer of CVS Caremark.

Last March, CVS Caremark established the BCRP to study how behavioral economics impacts consumer health care decisions and to help the company better understand why some patients stop taking maintenance medications for chronic illnesses. The panel is led by Punam Anand Keller of the Tuck School of Business, Dartmouth College; George Loewenstein, Carnegie Mellon University; and Kevin Volpp, University of Pennsylvania's Medical School and The Wharton School of Business. The presentation continued discussion of BCRP research that was first presented at a Center for Disease Control symposium in Atlanta, GA in August.

"The preliminary findings show that by making choices clear and by streamlining messages, consumers sign up at twice the rate of those who are passively presented opt-in choices," Brennan said.  "This research will help us develop programs to encourage people to stay on their medications because non-adherence is costing the health care system billions of dollars every year."  

The BCRP research, "Active Choice," is testing options in four communication channels: through interactive Web sign-ins; during in-bound customer calls to care centers; through automated outbound telephone calls; and through direct mail. The testing shows some options offered to consumers today are overlooked because the choices are not readily transparent.

Past industry studies show one-quarter of people receiving prescriptions never fill their first prescriptions, and patients with chronic diseases such as diabetes and coronary artery disease adhere to their ongoing medication regimen about half of the time. Non-adherence to essential medications is a frequent cause of preventable hospitalizations and patient illness, with costs to the U.S. health care system estimated at about $300 billion annually.

About CVS CaremarkCVS Caremark is the largest pharmacy health care provider in the United States. Through our integrated offerings across the entire spectrum of pharmacy care, we are uniquely positioned to provide greater access, to engage plan members in behaviors that improve their health and to lower overall health care costs for health plans, plan sponsors and their members. CVS Caremark is a market leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics, and is a leading provider of Medicare Part D Prescription Drug Plans. As one of the country's largest pharmacy benefits managers (PBMs), we provide access to a network of more than 64,000 pharmacies, including approximately 7,100 CVS/pharmacy® stores that provide unparalleled service and capabilities. Our clinical expertise includes one of the industry's most comprehensive disease management programs. General information about CVS Caremark is available through the Company's Web site at http://info.cvscaremark.com.Media Contact:Jon SandbergCVS Caremark(401)770 4914jlsandberg@cvs.comJon TashjianWeber Shandwick(617) 520-7118jtashjian@webershandwick.com
'/>"/>

SOURCE CVS Caremark
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. CVS Caremark to Offer $5 Million in Free Flu Shots to Uninsured Patients of Community Clinics and Health Centers Beginning September 20
2. CVS Caremark Behavioral Change Research Partnership Presents Ongoing Research at Center for Disease Control Symposium
3. NCPA Statement on CVS Caremark-Aetna Agreement
4. CVS Caremark Corporation to Hold Conference Call to Discuss:
5. CVS Caremark to Participate in the Citi Investment Research 2010 Food & Drug Retail Conference
6. CtW Investment Group Files Complaint With SEC Regarding CVS Caremark Insider Transactions
7. CVS Caremark to Present at the Barclays Capital 2010 Global Healthcare Conference
8. CVS Caremark Corporation Announces Quarterly Dividend
9. CVS Caremark Corporation Increases Quarterly Dividend 15%
10. CVS Caremarks MinuteClinic Becomes First Retail Clinic Provider to Achieve Consecutive Accreditation Awards From The Joint Commission
11. CVS Caremark Names New Chief Human Resources Officer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/11/2017)... -- Thornhill Research Inc. ( Toronto, Ontario, Canada ... five-year, firm-fixed-priced, indefinite-quantity/indefinite-delivery contract by the U.S. Department ... ( Ottawa, Ontario, Canada ) to ... to patients requiring emergency medical procedures in a ... have been a longtime partner with Thornhill Research ...
(Date:5/10/2017)... -- Global Health Intelligence (GHI), the leading healthcare ... published its 2017 ranking of the Best-Equipped Hospitals in ... analysis from GHI,s hospitals database for Latin America , ... The GHI database covers 86% of the hospitals in ... points for each institution in key areas such as beds, ...
(Date:5/10/2017)... 2017 Radiology has become the number one ... also spiraled to the number one ranking as a ... ever before as the most complete and reliable method ... lower back pain an MRI may confirm a suspected ... resulting in entirely different treatment protocols.  In these circumstances, ...
Breaking Medicine Technology:
(Date:5/26/2017)... ... May 26, 2017 , ... On May 24, the Congressional Budget ... the U.S. House on May 4, would result in 23 million Americans losing their ... of the 2010 Patient Protection and Affordable Care Act (ACA). , “It is ...
(Date:5/26/2017)... ... May 26, 2017 , ... Rob Lowe acts as host and ... the series is on hiking in American. Viewers can reconnect with America as it ... of hiking. , Many consumers have looked for an inventive new place for a ...
(Date:5/26/2017)... ... May 26, 2017 , ... Centennial-based ... of proceeds from its 14th Annual Clays for Kids fundraiser, to be held ... Bennett, Colorado. , As part of BluSky’s partnership with The Adoption Exchange, ...
(Date:5/24/2017)... ... May 24, 2017 , ... Last month, representatives from ... employees, and town officials to celebrate the grand opening of the 87,000 square ... as part of its ongoing relationship with RWJBarnabas Health, New Jersey’s largest health ...
(Date:5/24/2017)... ... 24, 2017 , ... NucleusHealth ™, advancing clinical practice ... Food and Drug Administration (FDA) 510(k) clearance for its Nucleus.io ... for medical image management. At the core is patented streaming technology that provides ...
Breaking Medicine News(10 mins):