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CVS Caremark Named as Finalist for 2011 URAC Award for Best Practices in Health Care Consumer Empowerment and Protection
Date:5/12/2011

WOONSOCKET, R.I., May 12, 2011 /PRNewswire/ -- CVS Caremark was selected as one of 20 finalists for the 2011 URAC Awards for Best Practices in Health Care Consumer Empowerment and Protection. URAC, the nation's leading accreditation organization, will honor the finalists during URAC's 12th Annual Quality Summit, October 4-6, 2011 in Chicago, Illinois.

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CVS Caremark's Pharmacy Advisor program was selected by a distinguished panel of judges out of entries from across the nation. Finalists are invited to present their winning programs at the Annual Quality Summit, which will showcase best practices in two categories: consumer decision-making and consumer health improvement.

To reduce medical costs by improving medication adherence and closing gaps in care for diabetes, CVS Caremark developed Pharmacy Advisor™, an innovative solution that leverages our assets both as a Pharmacy Benefit Manager (PBM) and as a national retail pharmacy chain to improve pharmacy care. Pharmacy Advisor provides members with brief, targeted and proactive consultations through PBM and retail channels, across the continuum of care. CVS Caremark engages members according to their expressed preferences and when they are most receptive to messages about their prescribed therapy; face-to-face when members choose to fill prescriptions at CVS/pharmacy, or by phone when members choose our mail pharmacy. The use of these integrated tactics drives behavior change not only in the short term, but also over time, leading to better clinical outcomes.

"We are pleased that CVS Caremark and our Pharmacy Advisor program has been selected as a finalist by URAC," said Per Lofberg, president of CVS Caremark's pharmacy benefit management business. "Pharmacy Advisor is an example of our efforts to develop innovative programs that improve patient engagement, better manage chronic diseases like diabetes and help clients
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