Navigation Links
CVS Caremark Behavioral Change Research Partnership Presents Ongoing Research at Center for Disease Control Symposium
Date:8/18/2010

WOONSOCKET, R.I., Aug. 18 /PRNewswire/ -- CVS Caremark (NYSE: CVS) today said that preliminary findings from ongoing research about how consumers make health care choices shows that if a consumer is proactively presented with a decision to select automatic versus manual refills before they fill a prescription, they are twice as likely to choose the automatic option than those who are asked after receiving the prescription.

(Logo: http://photos.prnewswire.com/prnh/20090226/NE75914LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/NE75914LOGO)

Those findings were presented today at a communications symposium sponsored by the Centers for Disease Control in Atlanta, GA, by Punam Anand Keller, a faculty member at the Tuck School of Business, Dartmouth College, and Bari A. Harlam, senior vice president, CVS Caremark. Keller is a member of CVS Caremark's Behavior Change Research Partnership (BCRP).

Keller said the new research by CVS Caremark seeks to address the fact that many health care decisions are unnecessarily complicated by the lack of clear and plain language. In addition, she said, choices for programs like automatic refill of prescriptions, or generic alternatives can be overlooked because those options are not readily transparent to the consumer.  

"Through this research we are testing options presented through four different communications channels to see how consumers react to different scenarios," said Keller. "One of our preliminary findings looking at consumers on the Web shows that if we reach out and present a decision to choose automatic refill in advance of renewing a prescription, they sign up at twice the rate of those who were passively presented an opt-in choice after receiving a prescription."

The BCRP is calling the proactive test "Active Choice." CVS Caremark is testing Active Choice in four communication cha
'/>"/>

SOURCE CVS Caremark
Copyright©2010 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine technology :

1. NCPA Statement on CVS Caremark-Aetna Agreement
2. CVS Caremark Corporation to Hold Conference Call to Discuss:
3. CVS Caremark to Participate in the Citi Investment Research 2010 Food & Drug Retail Conference
4. CtW Investment Group Files Complaint With SEC Regarding CVS Caremark Insider Transactions
5. CVS Caremark to Present at the Barclays Capital 2010 Global Healthcare Conference
6. CVS Caremark Corporation Announces Quarterly Dividend
7. CVS Caremark Corporation Increases Quarterly Dividend 15%
8. CVS Caremarks MinuteClinic Becomes First Retail Clinic Provider to Achieve Consecutive Accreditation Awards From The Joint Commission
9. CVS Caremark Names New Chief Human Resources Officer
10. CVS Caremarks MinuteClinic and Allina Hospitals & Clinics Form Strategic Partnership
11. CVS Caremark Announces Updates to Flu Vaccine Program
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/22/2014)... MEMPHIS, Tenn. , Dec. 22, 2014   ... only automated, no-touch UV disinfection robot, announced today that ... GSA Schedule contract through November 2019.   ... to rapidly engage all levels of government purchasers, including ... facilities, as well as Homeland Security contacts purchasing solutions ...
(Date:12/22/2014)... , Dec. 22, 2014 Cyberonics, Inc. (NASDAQ: ... for the treatment and management of epilepsy, today announced it ... Healthcare Conference on Wednesday, January 14, 2015, in ... Cyberonics, President and Chief Executive Officer, will speak at 11:00 ... can be accessed by clicking on the Investor Relations link ...
(Date:12/22/2014)... Maine , Dec. 22, 2014  Mark ... analysis brief providing a summary of the 2015 ... plan enrollment trends.  According to ... for Planning and Evaluation, Department of Health and ... were enrolled in individual medical plans through the ...
Breaking Medicine Technology:TRU-D SmartUVC LLC Awarded General Services Administration Contract to Expand Government Customer Base 2Insights into the Marketplace and Individual Market Growth 2
(Date:12/25/2014)... December 25, 2014 Recently, BellasDress ... on all its wedding dresses. BellasDress has chosen their ... for gift choices for the holiday season. , ... pick suitable wedding gowns here at discount prices. The ... experience at its website. , “All our ...
(Date:12/25/2014)... December 25, 2014 When head lice hits ... in a frenzy to get rid of it while keeping ... in Coral Gables now have the solution right in their ... clinic location, Lice Troopers provides full spectrum head lice screening ... Gable area, including Sunset, Key Biscayne, Brickell, Coconut Grove, Kendall, ...
(Date:12/25/2014)... The risk of burns from fires and cooking accidents ... extra cautious, an expert says. "Between Thanksgiving and ... patients coming in with burns," said Dr. Steven Sandoval, ... Center of Stony Brook University Hospital in New York. ... if not careful, could quickly turn tragic," Sandoval said ...
(Date:12/25/2014)... HealthDay Reporter WEDNESDAY, Dec. 24, ... a "fountain of youth" drug that can delay the effects ... new study suggests. Seniors received a significant boost to ... genetic signaling pathway linked to aging and immune function, researchers ... experimental medication, a version of the drug rapamycin, improved the ...
(Date:12/25/2014)... “ SmileStix ” was featured on NewsWatch as part ... mobile applications on the iOS, Android, and Windows markets. Andrew ... the app review and shared with viewers how this is ... old saying goes, “A picture says a thousand words.” It’s ... a single image, because each picture holds a unique and ...
Breaking Medicine News(10 mins):Health News:BellasDress.com’s Christmas Sale: Trendy Wedding Dresses With Big Discounts 2Health News:Coral Gables Florida Gets Ready to Be Lice-Free with Lice Troopers 2Health News:Don't Let Burns Mar Your Holidays 2Health News:Researchers Take 'First Baby Step' Toward Anti-Aging Drug 2Health News:Researchers Take 'First Baby Step' Toward Anti-Aging Drug 3Health News:An Application to Create Custom Stickers was Featured on NewsWatch Television on December 19, 2014 2
... ... giving away a very popular marketing tool. $1 gets chiropractors 3 months of unlimited ... of cost. , ... (PRWEB) December 3, 2009 -- Chiropractic Marketing Group announces a brand new ...
... , MINNEAPOLIS, Dec. 3 Children,s Hospitals ... the 2009 Leapfrog Top Hospitals Award. Children,s - Minneapolis ... in the nation while also attaining the highest levels of ... comparison of hospitals on key issues including mortality rates for ...
... 3 The American Association of Homes and Services ... Sen. Michael Bennet,s (D-Colo.) amendment, which reassures seniors by ... within the program. , "With the silver tsunami of ... care reform legislation currently before Congress to address Medicare,s ...
... school and home, study finds , THURSDAY, Dec. 3 (HealthDay News) ... sisters at home, according to an Italian study that included 195 ... -- all with a sibling no more than four years older ... were bullied at school or at home. The findings were published ...
... findings, doubts linger about whether they cause brain cancer, , ... brain cancer has been a subject of ongoing debate, but ... , A 30-year examination of the incidents of brain tumors ... cell phone use became widespread, according to the report in ...
... , PASADENA, Calif., ... businesses, the risk of disability remains one of the most ... but also their business,s viability. , "As the recession ... businesses are recognizing the need to shore up their financial ...
Cached Medicine News:Health News:New Chiropractic Marketing: A $1 Chiropractic Marketing Tool that Can Make Users $1000s 2Health News:Children's Hospitals and Clinics of Minnesota Receives National Recognition for Quality and Efficiency 2Health News:Bullies May Intimidate Siblings, Too 2Health News:No Increase in Brain Tumors Seen From Cell Phones 2Health News:No Increase in Brain Tumors Seen From Cell Phones 3Health News:New Disability Income Insurance Options Provide More Choice for California's Small Business Owners 2Health News:New Disability Income Insurance Options Provide More Choice for California's Small Business Owners 3Health News:New Disability Income Insurance Options Provide More Choice for California's Small Business Owners 4
Revised Drug calibrator that replaces existing Drug calibrator - this product contains Lithium in addition to Digoxin, Phenobarbital, OPhenytoin, & Theophulline....
The Emit 2000 Digoxin Calibrators are intended for use with the Emit 2000 Digoxin Assay....
Liquichek Rheumatoid Factor Control is a liquid trilevel control designed to monitor rheumatoid factor testing procedures, including nephelometric and latex agglutination methods....
... The BD Macro-Vue RPR (Rapid Plasma ... Tear-drop Tests are nontreponemal testing procedures ... described in A Manual of Tests ... this manual are the most widely ...
Medicine Products: