Navigation Links
CVS Caremark Behavioral Change Research Partnership Presents Ongoing Research at Center for Disease Control Symposium
Date:8/18/2010

WOONSOCKET, R.I., Aug. 18 /PRNewswire/ -- CVS Caremark (NYSE: CVS) today said that preliminary findings from ongoing research about how consumers make health care choices shows that if a consumer is proactively presented with a decision to select automatic versus manual refills before they fill a prescription, they are twice as likely to choose the automatic option than those who are asked after receiving the prescription.

(Logo: http://photos.prnewswire.com/prnh/20090226/NE75914LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20090226/NE75914LOGO)

Those findings were presented today at a communications symposium sponsored by the Centers for Disease Control in Atlanta, GA, by Punam Anand Keller, a faculty member at the Tuck School of Business, Dartmouth College, and Bari A. Harlam, senior vice president, CVS Caremark. Keller is a member of CVS Caremark's Behavior Change Research Partnership (BCRP).

Keller said the new research by CVS Caremark seeks to address the fact that many health care decisions are unnecessarily complicated by the lack of clear and plain language. In addition, she said, choices for programs like automatic refill of prescriptions, or generic alternatives can be overlooked because those options are not readily transparent to the consumer.  

"Through this research we are testing options presented through four different communications channels to see how consumers react to different scenarios," said Keller. "One of our preliminary findings looking at consumers on the Web shows that if we reach out and present a decision to choose automatic refill in advance of renewing a prescription, they sign up at twice the rate of those who were passively presented an opt-in choice after receiving a prescription."

The BCRP is calling the proactive test "Active Choice." CVS Caremark is testing Active Choice in four communication channels: through interactive Web sign-ins; during in-bound customer calls to care centers; through automated outbound telephone calls; and through direct mail. Results for how consumers react in all four channels are not complete. However, Keller said the test using Web-based tools includes an automatic pop-up box that poses the question in clear language before a prescription is filled. The volume of automatic refill requests through that scenario were double the rates the company previously saw.

CVS Caremark launched the BCRP last March to study ways behavioral economics might impact health care decisions, and to better understand why some patients stop taking chronic illness maintenance medications prescribed by their doctors. Besides Keller, other leading behavioral economists participating on the BCRP are George Loewenstein from Carnegie Mellon University and Kevin Volpp from the University of Pennsylvania's Medical School and The Wharton School of Business.

The ongoing work is focusing on how different communications can encourage consumers to stay on their medications and offering automatic refills – the focus of the Active Choice review -- is one way to encourage adherence. Keller said the BCRP work on the Active Choice option is continuing and like other CVS-sponsored studies, the BCRP plans to share the findings publicly in the interest of encouraging better understanding of adherence issues throughout the industry.

"We are looking at this issue from all angles because it is well known that medication non-adherence is costing the health care system billions of dollars every year because people who stop taking medications may face unnecessary hospital admissions and other health care expenditures," said Troyen A. Brennan, MD, MPH, executive vice president and chief medical officer of CVS Caremark. "Our plan is to develop innovative programs that encourage adherence because good pharmacy care is among the most cost-effective health care options."

Past industry studies show one-quarter of people receiving prescriptions never fill their first prescriptions, and patients with chronic diseases such as diabetes and coronary artery disease adhere to their ongoing medication regimen about half of the time. Non-adherence to essential medications is a frequent cause of preventable hospitalizations and patient illness, with costs to the U.S. health care system estimated at about $300 billion annually.

About CVS CaremarkCVS Caremark is the largest pharmacy health care provider in the United States. Through our integrated offerings across the entire spectrum of pharmacy care, we are uniquely positioned to provide greater access, to engage plan members in behaviors that improve their health and to lower overall health care costs for health plans, plan sponsors and their members. CVS Caremark is a market leader in mail order pharmacy, retail pharmacy, specialty pharmacy, and retail clinics, and is a leading provider of Medicare Part D Prescription Drug Plans. As one of the country's largest pharmacy benefits managers (PBMs), we provide access to a network of more than 64,000 pharmacies, including approximately 7,100 CVS/pharmacy® stores that provide unparalleled service and capabilities. Our clinical expertise includes one of the industry's most comprehensive disease management programs. General information about CVS Caremark is available through the Company's Web site at http://info.cvscaremark.com.Media Contact:Jon SandbergCVS Caremark401-770 4914jlsandberg@cvs.com
'/>"/>

SOURCE CVS Caremark
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. NCPA Statement on CVS Caremark-Aetna Agreement
2. CVS Caremark Corporation to Hold Conference Call to Discuss:
3. CVS Caremark to Participate in the Citi Investment Research 2010 Food & Drug Retail Conference
4. CtW Investment Group Files Complaint With SEC Regarding CVS Caremark Insider Transactions
5. CVS Caremark to Present at the Barclays Capital 2010 Global Healthcare Conference
6. CVS Caremark Corporation Announces Quarterly Dividend
7. CVS Caremark Corporation Increases Quarterly Dividend 15%
8. CVS Caremarks MinuteClinic Becomes First Retail Clinic Provider to Achieve Consecutive Accreditation Awards From The Joint Commission
9. CVS Caremark Names New Chief Human Resources Officer
10. CVS Caremarks MinuteClinic and Allina Hospitals & Clinics Form Strategic Partnership
11. CVS Caremark Announces Updates to Flu Vaccine Program
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... and INDIANAPOLIS , June 23, 2016 ... Lilly Diabetes Tomorrow,s Leaders Scholarship is any indication, the ... announced today online at www.diabetesscholars.org by the ... diabetes stand in the way of academic and community ... Foundation,s scholarship program since 2012, and continues to advocate ...
(Date:6/23/2016)... , June 23, 2016  Guerbet announced today that ... Supplier Horizon Award . One of ... was recognized for its support of Premier members through ... clinical excellence, and commitment to lower costs. ... this recognition of our outstanding customer service from Premier," ...
(Date:6/23/2016)... 2016  Experian Health, the healthcare industry ... patient payment and care experience, today announced ... and services that will enhance the breadth ... These award-winning solutions will enable healthcare professionals ... in an ever-changing environment and redefine front-office ...
Breaking Medicine Technology:
(Date:6/26/2016)... ... 2016 , ... Quality metrics are proliferating in cancer care, and are derived ... eye of the beholder, according to experts who offered insights and commentary in the ... Care. For the full issue, click here . , For the American Society ...
(Date:6/26/2016)... ... June 26, 2016 , ... Pixel Film Studios Released ProSlice Levels, ... editors can give their videos a whole new perspective by using the title ... Pixel Film Studios. , ProSlice Levels contains over 30 Different presets to choose ...
(Date:6/26/2016)... ... 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is helping to develop ... The fitness app plans to fix the two major problems leading the fitness industry today:, ... all type program , They don’t eliminate all the reasons people quit their ...
(Date:6/25/2016)... ... 2016 , ... Experts from the American Institutes for Research ... June 26-28, 2016, at the Hynes Convention Center in Boston. , AIR experts ... planning, healthcare costs and patient and family engagement. , AIR researchers will be ...
(Date:6/25/2016)... ... 2016 , ... The temporary closing of Bruton Memorial Library on June 21 due to a ... new, often overlooked aspect of head lice: the parasite’s ability to live away from a ... occurrence, but a necessary one in the event that lice have simply gotten out of ...
Breaking Medicine News(10 mins):