Navigation Links
CRF Health is Awarded for Getting Closer
Date:7/23/2010

LANSDALE, Pa., July 23 /PRNewswire/ -- CRF Health garnered nine awards recently in the Business-to-Business categories of the Institute of Practitioners in Advertising (IPA) Best of Health Awards, for their bold, new communications aimed at healthcare professionals involved in clinical trials. The awards were collected by their creative agency behind the campaign, Langland, at the awards night in London.

Judged by some of the top creative minds in the pharmaceutical business, the prestigious IPA Best of Health Awards exemplify creativity and originality worldwide. Langland is currently the world's most awarded healthcare advertising agency, and has won a record number of awards at the event for the last two years running.

Committed to working only with the best, CRF Health chose Langland to help develop their new campaign, which focuses on the collection of clean patient data for use in clinical trials. Andrew Spurgeon, Langland's Creative Director, explained that the idea was to put the patient at the heart of the execution. "We wanted to create something engaging that captures the essence of what CRF Health is about," he added.

"With cutting-edge global ePRO services and delivery capabilities that capture instant, high-quality data right from the source, CRF Health brings clinical trial professionals even closer to their patients," commented Mary Briggs, CRF Health's Vice President of Global Sales and Marketing. "We've represented this idea as a physical closeness," added Spurgeon. "It's as if CRF Health is right there with the patient, respecting confidentiality, and recording real-time data without anything to interfere."

Not only is the bold, new brand campaign unique in this data-driven field, but it also conveys elements of warmth and humor. "We like to show that we're not just about the data. We have a human side, are a forward thinking, and a fun company to work with," said Briggs. "We want our clients to agree that working with CRF Health is both a productive and positive experience."

To view our award winning campaign, please visit:  http://www.crfhealth.com/NewAdCampaign_CRFHealth.php

About CRF Health

CRF Health is a global leader in ePRO (electronic patient reported outcomes) solutions for the life sciences industry. Through innovative technology, a thorough understanding of drug development, and mobile computing, CRF Health is driving the change to higher quality outcomes and more efficient paper-free clinical trials.

CRF Health's ePRO technology has been used in more than 60 countries, on six continents and 68 regional languages, including several regional Indian dialects. CRF Health consistently demonstrates the industry's highest patient compliance rates, while delivering unrivaled data accuracy and unmatched patient and site acceptance.

Since its founding in 2000, CRF Health continues to provide true global ePRO delivery and service. Headquartered in the U.S., CRF Health operates its R&D center of excellence in Helsinki, Finland and has offices around the world.

For more information, please visit www.crfhealth.com.


'/>"/>
SOURCE CRF Health
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Bayer HealthCare Pharmaceuticals Supports New Jersey Governors School in the Sciences at Drew University
2. Amicus CEO Represents BIO on Rare Diseases at U.S. Senate Committee on Health, Education, Labor and Pensions Bipartisan Hearing
3. ID Experts Announces RADAR™: A HITECH Risk Assessment Tool for Healthcare Security Breach Incidents Affecting Patient Privacy
4. AstraZeneca and Grace Hill Neighborhood Health Centers, Inc. Provide Medicines to Missouris Uninsured
5. Zimmer Holdings to Present at BMO Capital Markets Tenth Annual Focus on Healthcare Conference
6. Health Robotics CytoCare Continues European Expansion With Grifols and Vall dHebron University Hospital
7. BIO Ventures for Global Health Opens San Francisco Office; Hires New Senior Staff
8. Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community
9. Hudson Valley Physician Testifies Before House Health Subcommittee Tuesday About Incentives for Adoption of Health Information Technology
10. MedWest Health System Selects Allscripts Electronic Health Record and Practice Management for Employed Physicians
11. Hill-Rom Recognized by Premier Healthcare Alliance for Customer Service and Exceptional Performance
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/8/2017)...   Responding to Heath Ledger,s father,s recent ... singer Chris Cornell in May, the mental health ... free online psychiatric drug side effects search ... psychotropic drug risks. The father of the ... accidental overdose, has called for tighter rules on prescription drugs. ...
(Date:6/5/2017)... Cincinnati location of Diplomat Specialty Infusion ... been awarded a Top Workplaces 2017 honor by ... on an employee survey administered by WorkplaceDynamics, LLC, a research ... measures several aspects of workplace culture, including alignment, execution, and ... ...
(Date:5/30/2017)... DarioHealth Corp. (NASDAQ: DRIO), a leading global digital health ... it will be presenting at the 7th annual LD Micro Invitational ... Raphael , CEO, of DarioHealth will be giving the presentation and ... June 6th & 7th, 2017 at the Luxe Sunset Bel Air ... space. About LD Micro LD ...
Breaking Medicine Technology:
(Date:6/25/2017)... ... , ... Republicans in the United States Senate on Thursday released their ... Act. It differs significantly from the American Health Care Act, which the House passed ... the House will have to take up the Senate version as-is, if it passes. ...
(Date:6/25/2017)... ... June 25, 2017 , ... With a heatwave currently bearing down on Northern California ... at the pool. Being swimsuit ready is easy with laser hair removal. , The ... can be a burdensome routine when all you want to do is get out, dive ...
(Date:6/24/2017)... PA (PRWEB) , ... June 24, 2017 , ... ... held in Erie, PA at the Sheraton Erie Bayfront and Erie Convention Center ... evidence based medicine experience, exhibits, a student quiz bowl, award and scholarship presentations, ...
(Date:6/24/2017)... ... June 24, 2017 , ... Doorknobs are for convenience, deadbolts are for security. ... guard dog or having an alarm system installed. But unless there is a working ... Frenkel, owner of TX Premier Locksmith in Killeen, TX says: “In the majority of ...
(Date:6/23/2017)... ... , ... By scoring 100% for fiscal management and accountability, the Arthritis National ... evaluator, Charity Navigator, validating ANRF's work as a top charity in America. , This ... and earns ANRF a spot on their “ 10 Charities Worth Watching ” list ...
Breaking Medicine News(10 mins):