Navigation Links
CRF Health is Awarded for Getting Closer
Date:7/23/2010

LANSDALE, Pa., July 23 /PRNewswire/ -- CRF Health garnered nine awards recently in the Business-to-Business categories of the Institute of Practitioners in Advertising (IPA) Best of Health Awards, for their bold, new communications aimed at healthcare professionals involved in clinical trials. The awards were collected by their creative agency behind the campaign, Langland, at the awards night in London.

Judged by some of the top creative minds in the pharmaceutical business, the prestigious IPA Best of Health Awards exemplify creativity and originality worldwide. Langland is currently the world's most awarded healthcare advertising agency, and has won a record number of awards at the event for the last two years running.

Committed to working only with the best, CRF Health chose Langland to help develop their new campaign, which focuses on the collection of clean patient data for use in clinical trials. Andrew Spurgeon, Langland's Creative Director, explained that the idea was to put the patient at the heart of the execution. "We wanted to create something engaging that captures the essence of what CRF Health is about," he added.

"With cutting-edge global ePRO services and delivery capabilities that capture instant, high-quality data right from the source, CRF Health brings clinical trial professionals even closer to their patients," commented Mary Briggs, CRF Health's Vice President of Global Sales and Marketing. "We've represented this idea as a physical closeness," added Spurgeon. "It's as if CRF Health is right there with the patient, respecting confidentiality, and recording real-time data without anything to interfere."

Not only is the bold, new brand campaign unique in this data-driven field, but it also conveys elements of warmth and humor. "We like to show that we're not just about the data. We have a human side, are a forward thinking, and a fun company to work with," said Briggs. "We want our clients to agree that working with CRF Health is both a productive and positive experience."

To view our award winning campaign, please visit:  http://www.crfhealth.com/NewAdCampaign_CRFHealth.php

About CRF Health

CRF Health is a global leader in ePRO (electronic patient reported outcomes) solutions for the life sciences industry. Through innovative technology, a thorough understanding of drug development, and mobile computing, CRF Health is driving the change to higher quality outcomes and more efficient paper-free clinical trials.

CRF Health's ePRO technology has been used in more than 60 countries, on six continents and 68 regional languages, including several regional Indian dialects. CRF Health consistently demonstrates the industry's highest patient compliance rates, while delivering unrivaled data accuracy and unmatched patient and site acceptance.

Since its founding in 2000, CRF Health continues to provide true global ePRO delivery and service. Headquartered in the U.S., CRF Health operates its R&D center of excellence in Helsinki, Finland and has offices around the world.

For more information, please visit www.crfhealth.com.


'/>"/>
SOURCE CRF Health
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Bayer HealthCare Pharmaceuticals Supports New Jersey Governors School in the Sciences at Drew University
2. Amicus CEO Represents BIO on Rare Diseases at U.S. Senate Committee on Health, Education, Labor and Pensions Bipartisan Hearing
3. ID Experts Announces RADAR™: A HITECH Risk Assessment Tool for Healthcare Security Breach Incidents Affecting Patient Privacy
4. AstraZeneca and Grace Hill Neighborhood Health Centers, Inc. Provide Medicines to Missouris Uninsured
5. Zimmer Holdings to Present at BMO Capital Markets Tenth Annual Focus on Healthcare Conference
6. Health Robotics CytoCare Continues European Expansion With Grifols and Vall dHebron University Hospital
7. BIO Ventures for Global Health Opens San Francisco Office; Hires New Senior Staff
8. Huntington Memorial Hospital Selects Allscripts Community Solution to Create a Connected, Collaborative Health Community
9. Hudson Valley Physician Testifies Before House Health Subcommittee Tuesday About Incentives for Adoption of Health Information Technology
10. MedWest Health System Selects Allscripts Electronic Health Record and Practice Management for Employed Physicians
11. Hill-Rom Recognized by Premier Healthcare Alliance for Customer Service and Exceptional Performance
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... LONDON , May 27, 2016 ... an innovative biopharma company focused on the highly ... built a substantial pipeline of potential first-in-class or ... which are in development with strategic partners. HCM,s ... the fast-growing domestic market. We expect progress of ...
(Date:5/26/2016)... -- According to a new market report published ... Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - ... valued at US$ 5.89 Bn in 2014 and is anticipated ... 2023 to reach US$ 7.99 Bn in 2023. ... free drug delivery devices and the market is estimated based ...
(Date:5/26/2016)... , May 26, 2016 ... has matured into an essential life science tool for ... development applications. BCC Research reveals in its new report ... second growth phase, one powered by a range of ...      (Logo: http://photos.prnewswire.com/prnh/20140723/694805 ) , ...
Breaking Medicine Technology:
(Date:5/27/2016)... ... 2016 , ... Beleza Medspa has initiated a new program to ... the first time that Coolsculpting is being used for for more than just cosmetic ... they meet the prescribed body-fat standard, measured by the circumference-based tape method. The ...
(Date:5/27/2016)... , ... May 27, 2016 , ... Aimed at nurses ... interest stories, which come courtesy of leaders in the nursing and health care industry. ... leading advocates and associations—namely Abilene Christian University. , As the nursing industry is ...
(Date:5/27/2016)... ... May 27, 2016 , ... With a team of ... food industries. Aside from its GMP accreditation, Validation Center is also a registered ... products, services and staff. , Validation Center is ISO17025 accredited and only offers ...
(Date:5/26/2016)... Washington, DC (PRWEB) , ... May 26, 2016 , ... ... the National Hot Dog and Sausage Council (NHDSC) suggests that Americans prefer their dogs ... hot dogs, 63 percent say grilling is their favorite way to cook a hot ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... of thousands of defective respirators, according to court documents and SEC filings. ... William and Becky Tyler v. American Optical Corporation, Case No. BC588866, Los Angeles ...
Breaking Medicine News(10 mins):