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CREAGRI Partners With Mantrose-Haeuser Co., Inc. for the Distribution of Its HIDROX®
Date:10/14/2010

HAYWARD, Calif., Oct. 14 /PRNewswire/ -- SupplySide West Booth# 19112 -- In anticipation of SupplySide West 2010, CREAGRI, Inc.® (www.CREAGRI.com) is pleased to announce that it has entered into a strategic agreement with Mantrose-Haeuser Co., Inc., based in Westport, CT, for the supply and distribution of its HIDROX® products, used in dietary supplement and nutraceutical applications, in the U.S. and Canada.

"We are looking at the market for dietary supplements and nutraceuticals in the U.S. and Canada as one of the fastest growing opportunities for CREAGRI's HIDROX®.  We are very pleased to have a new partner of the quality of Mantrose-Haeuser to help us better serve this market and to expand the use of HIDROX® to a large number of beneficial applications," declares Roberto Crea, CEO and President.  "We are very excited to work closely with Mantrose's business, marketing and R&D management to support HIDROX's® full potential. We expect to see the positive dynamics of this partnership begin to come to fruition at SupplySide West 2010 where the two companies will jointly promote HIDROX®," adds Dr. Crea.

"This is one of the most important corporate and business alliances for CREAGRI in the U.S. and Canada," adds Mark P. Linder, Director of Corporate Alliances. "CREAGRI's HIDROX® has considerable positive effects on the consumer's health and wellness and we look forward to expanding the application of our HYDROXYTYROSOL-rich formulation in joint health dietary supplements, and many other benefits related to skin health."

"The CREAGRI Team has done a considerable amount of work to help identify the benefits of HIDROX®.  Mantrose-Haeuser believes that HIDROX® will be a valuable addition to our current range of ingredients and coatings for the supplement industry," stated William Barrie, President of Mantrose-Haeuser Co., Inc.

About CREAGRI® (www.CREAGRI.com)

For ten years, CREAGRI® has been the research leader in providing consumers and industry with the highest quality free radical-scavenging olive polyphenols. CREAGRI's internationally acclaimed product, HIDROX®, has been formulated for dietary supplements, cosmetics, and skin-care products; all featuring the antioxidant power of natural HYDROXYTYROSOL, the olive active bio-phenol with the highest free-radical scavenging activity of any known antioxidant.

About HIDROX™

HIDROX® is CREAGRI's® trademarked HYDROXYTYROSOL formulation, a powerful polyphenol scientifically recognized for its antioxidant and anti-inflammatory properties and efficacy in promoting heart, immune and joint health. HIDROX® is the only olive polyphenols formulation with GRAS certification, meaning that it has been subjected to the most comprehensive set of safety tests. HIDROX® is also clinically tested and protected by the largest number of U.S. and international patents. HIDROX® is available in three forms to fulfill a variety of applications: HIDROX® 12% Total Polyphenols (6% HYDROXYTYROSOL) freeze dried powder, HIDROX® 6% Total Polyphenols (3% HYDROXYTYROSOL) freeze dried powder and HIDROX® 0.5% Total Polyphenols, as liquid.  All products are available in volumes ranging from kilograms to metric tons and can be now ordered directly from Mantrose-Haeuser for dietary supplements and nutraceutical applications in the U.S. and Canada.

About Mantrose-Haeuser

Mantrose-Haeuser, Co., Inc. is a world leader in edible coatings and specialty products for the Pharmaceutical, Confectionery, Agricultural, Industrial, Cosmetic and Food industries.  Founded over 100 years ago, Mantrose-Haeuser is a subsidiary of RPM International, Inc.; a specialty coatings company traded on the New York Stock Exchange under the symbol RPM. 

About SupplySide West

SupplySide West is the world's largest event that brings together professionals involved in both the science and the business of ingredient manufacturing. Please visit www.supplysideshow.com, for more information.

Christie Communications specializes in clients who develop ethical products and services. For more information about CREAGRI®, visit www.CREAGRI.com. For media related inquiries, contact Ana Karina Nunez at Christie Communications 805-969-3744 or anunez@christiecomm.com. For additional inquiries, contact Paolo Pontoniere at 510-732-6478 X107 or ppontoniere@CREAGRI.com.


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