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CPhI South America 2014 Launches with Generics Showing Huge Growth
Date:7/25/2014

AMSTERDAM, July 25, 2014 /PRNewswire/ --

Leading events organizer UBM Live announces that CPhI South America is returning for the seventh year to São Paulo, Brazil from 5th to 7th August 2014. The event will co-locate with Food Ingredients South America (FiSA), creating South America's most comprehensive meeting point for the pharmaceutical industry.

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Three of the top 25 countries for pharmaceutical sales are now exploring the South America market as a result of increased healthcare investment for the burgeoning middle class. The generics market, in particular, is growing exponentially as governments look for cost effective ways to provide wider access to medicines. Host of CPhI South America, Brazil is expected to become the fourth biggest pharmaceutical market in the world by 2022 with its value predicted to be USD 61.05 billion.

CPhI South America and its co-located event provide the ideal platform to break into this attractive region, with both international & domestic buyers and suppliers looking to build partnerships and relationships that will drive the market.

This year's event sees the launch of the matchmaking program, which allows exhibitors and attendees to strategically target the best contacts for their businesses ahead of the show free of charge. It enhances the quality of meetings taking place and increases the chance of partnerships.

Building on its previous success, more than 13,000 people from more than 38 different countries will be in attendance, representing leading manufacturers and suppliers within the pharma & food industries. With even more exhibitors and attractions the event is set to further facil
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SOURCE UBM Live
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