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CPhI South America 2012 Returns to Brazil with One of a Kind Pharma Event
Date:6/19/2012

relationships serve to ensure that CPhI, ICSE and BioPh South America offer relevant programme content that takes advantage of current and projected industry information.

"In 2012, CPhI South America, ICSE South America and BioPh will remain focused on increasing global coverage, as well as expanding on the potential of the Latin America pharmaceuticals market. We believe that Brazil is gaining strength in relation to the pharmaceutical industry and the way it is perceived globally. Consequently, this has driven companies in the Latin American pharma market to increasingly participate in CPhI South America," says Events Manager Cassiano Facchinetti. He further noted that, "Brazil's current pharmaceutical sales are estimated at US$19.5 billion. The country has the biggest prescription volume in Latin America and is ranked third in the whole of the Americas behind USA and Canada. With the worldwide generics market growing by around 17% per annum with approximately US$80 billion in sales and projections for growth to US$120 billion in 2012, Brazil is well placed to capitalise on this growth."

Throughout the planning stages of the South American pharma portfolio of events, UBM has remained focused on maximising exhibitor experience through exposure to new business partners and trade media. A focus on increasing visitor numbers means that a great deal of time has also been spent on maximising visitor experience and opportunities at the events.  As part of these efforts, in 2012 UBM has aligned with several international road shows and associations in Argentina and Chile, such as Canalab (the Chamber of National Laboratories), Asilfa, Mercatus, Cilfa and Capdrofar. Organisers have also worked to create new partnerships with associations in areas outside of Brazil, including Colombia, Venezuela, Chile, Argentina, Mexico, and Peru to strengthen regional reach in Latin America. On the media side, UBM has confirmed both returning and new media affiliation
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