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CPM Injects Science Into the Art of Communication
Date:2/21/2011

MADISON, Wis., Feb. 21, 2011 /PRNewswire/ -- CPM, a growth and business development partner for healthcare organizations, announced a new solution today for hospitals striving to communicate with physicians in their marketplace. With the introduction of Physician Psychographics, hospitals can use scientific modeling to better understand what drives physician behavior.

This first-of-its-kind predictive model was developed from an in-depth CPM survey given to a cross-section of physicians from across the United States. It delivers unique insights into physicians' motivations and preferences, allowing hospitals to tailor their communications to each physician.

"Our model can predict referral practices and trends in behavior," says John Hallick, President & CEO of CPM. "Not only does it allow hospitals to understand what motivates a physician, it also offers valuable insights on how to communicate with them to change behaviors and perceptions."

Hospitals can use Physician Psychographics in tandem with CPM's Physician Relationship Management System to identify and communicate with high-value physicians, determine referral patterns, manage physician contacts and measure ROI. It is the only tool of its kind that uses modeling to help hospitals understand how a physician thinks and behaves to create more impactful communications with better response.

"We've been using predictive models for our CRM system for 20 years," Hallick says. "When our clients asked us to apply our expertise to physician relations, we met the challenge to help them develop deeper and more meaningful physician relationships."

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