Navigation Links
CPM Injects Science Into the Art of Communication
Date:2/21/2011

MADISON, Wis., Feb. 21, 2011 /PRNewswire/ -- CPM, a growth and business development partner for healthcare organizations, announced a new solution today for hospitals striving to communicate with physicians in their marketplace. With the introduction of Physician Psychographics, hospitals can use scientific modeling to better understand what drives physician behavior.

This first-of-its-kind predictive model was developed from an in-depth CPM survey given to a cross-section of physicians from across the United States. It delivers unique insights into physicians' motivations and preferences, allowing hospitals to tailor their communications to each physician.

"Our model can predict referral practices and trends in behavior," says John Hallick, President & CEO of CPM. "Not only does it allow hospitals to understand what motivates a physician, it also offers valuable insights on how to communicate with them to change behaviors and perceptions."

Hospitals can use Physician Psychographics in tandem with CPM's Physician Relationship Management System to identify and communicate with high-value physicians, determine referral patterns, manage physician contacts and measure ROI. It is the only tool of its kind that uses modeling to help hospitals understand how a physician thinks and behaves to create more impactful communications with better response.

"We've been using predictive models for our CRM system for 20 years," Hallick says. "When our clients asked us to apply our expertise to physician relations, we met the challenge to help them develop deeper and more meaningful physician relationships."

About CPM

CPM, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.


'/>"/>
SOURCE CPM
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. VELOCITY Broadcasting Injects ROI into Pharmaceutical Sector by Engaging Medical Professionals with Experiential High-Definition Broadcast Events
2. Sheffield Bio-Science and Wockhardt Announce Worldwide Exclusive Partnership to Supply Recombinant Insulin to Cell Culture Market
3. BioDelivery Sciences Announces BEMA Buprenorphine Phase 3 Chronic Pain Study More Than 50% Recruited and on Schedule
4. Sanofi-aventis and Sunnybrook Health Sciences Centre Agree to Develop Treatment for Diabetic Foot Ulcers
5. Medical Devices and Diagnostics Analyst Joins MLV to Further Expand its Coverage of the Life Sciences Sector
6. OXIS International to Present at the Lippert/Heilshorn Life Sciences and Medtech Virtual Conference on February 17
7. Caliper Life Sciences Fourth Quarter and Fiscal Year 2010 Financial Results Conference Call Notice
8. 3-V Biosciences Promotes Stephen R. Brady to Chief Business Officer
9. Caliper Life Sciences IVIS® Optical Imaging System Adoption Surpasses 1000 Units: Validated Drug Research, Discovery and Development Tool Enables Advances in Personalized Medicine
10. U.S. Postal Inspection Service Awards AED Contract to Cardiac Science
11. Sangamo BioSciences Announces Presentation at the 13th Annual BIO CEO & Investor Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... Research and Markets has announced the addition of ... report to their offering. ... The World Market for Companion Diagnostics covers the world market ... the report includes the following: , World ... Region (N. America, EU, ROW), 2015-2020 , World IVD ...
(Date:6/24/2016)... June 24, 2016  Arkis BioSciences, a leading ... and more durable cerebrospinal fluid treatments, today announced ... Series-A funding is led by Innova Memphis, followed ... other private investors.  Arkis, new financing will accelerate ... the market release of its in-licensed Endexo® technology. ...
(Date:6/23/2016)... DUBLIN , June 23, 2016 ... the "Pharmaceutical Excipients Market by Type (Organic Chemical ... Preservative), Formulation (Oral, Topical, Coating, Parenteral) - Global Forecast ... The global pharmaceutical excipients ... 2021 at a CAGR of 6.1% in the forecast ...
Breaking Medicine Technology:
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar ... M.D from the David Geffen School of Medicine at UCLA. He trained in Internal ... complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June ... with. The article goes on to state that individuals are now more comfortable seeking ... common operations such as calf and cheek reduction. The Los Angeles area medical group, ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... Conference and Scientific Sessions in Dallas that it will receive two significant new ... the grants came as PHA marked its 25th anniversary by recognizing patients, medical ...
(Date:6/24/2016)... ... ... makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a Fair Minimum ... by 2020 and then adjusting it yearly to increase at the same rate as the ... wage floor does not erode again, and make future increases more predictable. , The company ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Grove Investment Group (TGIG), has initiated cultivation and processing operations at its production ... and Pahrump, Nevada. , Puradigm is the manufacturer of a complete system of ...
Breaking Medicine News(10 mins):