Navigation Links
CPM Injects Science Into the Art of Communication
Date:2/21/2011

MADISON, Wis., Feb. 21, 2011 /PRNewswire/ -- CPM, a growth and business development partner for healthcare organizations, announced a new solution today for hospitals striving to communicate with physicians in their marketplace. With the introduction of Physician Psychographics, hospitals can use scientific modeling to better understand what drives physician behavior.

This first-of-its-kind predictive model was developed from an in-depth CPM survey given to a cross-section of physicians from across the United States. It delivers unique insights into physicians' motivations and preferences, allowing hospitals to tailor their communications to each physician.

"Our model can predict referral practices and trends in behavior," says John Hallick, President & CEO of CPM. "Not only does it allow hospitals to understand what motivates a physician, it also offers valuable insights on how to communicate with them to change behaviors and perceptions."

Hospitals can use Physician Psychographics in tandem with CPM's Physician Relationship Management System to identify and communicate with high-value physicians, determine referral patterns, manage physician contacts and measure ROI. It is the only tool of its kind that uses modeling to help hospitals understand how a physician thinks and behaves to create more impactful communications with better response.

"We've been using predictive models for our CRM system for 20 years," Hallick says. "When our clients asked us to apply our expertise to physician relations, we met the challenge to help them develop deeper and more meaningful physician relationships."

About CPM

CPM, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.


'/>"/>
SOURCE CPM
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. VELOCITY Broadcasting Injects ROI into Pharmaceutical Sector by Engaging Medical Professionals with Experiential High-Definition Broadcast Events
2. Sheffield Bio-Science and Wockhardt Announce Worldwide Exclusive Partnership to Supply Recombinant Insulin to Cell Culture Market
3. BioDelivery Sciences Announces BEMA Buprenorphine Phase 3 Chronic Pain Study More Than 50% Recruited and on Schedule
4. Sanofi-aventis and Sunnybrook Health Sciences Centre Agree to Develop Treatment for Diabetic Foot Ulcers
5. Medical Devices and Diagnostics Analyst Joins MLV to Further Expand its Coverage of the Life Sciences Sector
6. OXIS International to Present at the Lippert/Heilshorn Life Sciences and Medtech Virtual Conference on February 17
7. Caliper Life Sciences Fourth Quarter and Fiscal Year 2010 Financial Results Conference Call Notice
8. 3-V Biosciences Promotes Stephen R. Brady to Chief Business Officer
9. Caliper Life Sciences IVIS® Optical Imaging System Adoption Surpasses 1000 Units: Validated Drug Research, Discovery and Development Tool Enables Advances in Personalized Medicine
10. U.S. Postal Inspection Service Awards AED Contract to Cardiac Science
11. Sangamo BioSciences Announces Presentation at the 13th Annual BIO CEO & Investor Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... and INDIANAPOLIS , June ... receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship is any ... scholarship winners, announced today online at www.diabetesscholars.org ... type 1 diabetes stand in the way of academic ... supported the Foundation,s scholarship program since 2012, and continues ...
(Date:6/23/2016)... -- Guerbet announced today that it has been named a ... One of 12 suppliers to receive the ... of Premier members through exceptional local customer service and ... lower costs. "We ... customer service from Premier," says Massimo Carrara , ...
(Date:6/23/2016)... 2016  Experian Health, the healthcare industry ... patient payment and care experience, today announced ... and services that will enhance the breadth ... These award-winning solutions will enable healthcare professionals ... in an ever-changing environment and redefine front-office ...
Breaking Medicine Technology:
(Date:6/26/2016)... ... June 26, 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is helping ... fitness app. The fitness app plans to fix the two major problems leading the fitness ... size fits all type program , They don’t eliminate all the reasons people ...
(Date:6/25/2016)... Viejo, California (PRWEB) , ... June 25, 2016 , ... ... to fit their specific project," said Christina Austin - CEO of Pixel Film Studios. ... fully customizable and all within Final Cut Pro X . Simply select a ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the ... In terms of the latter, setting the bar too high can result in disappointment, ... just slow progress toward their goal. , Research from PsychTests.com reveals ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary Hypertension Association (PHA) ... will receive two significant new grants to support its work to advance research ... anniversary by recognizing patients, medical professionals and scientists for their work in fighting ...
(Date:6/24/2016)... ... June 24, 2016 , ... People across the U.S. ... magazine’s Code Talker Award, an essay contest in which patients and their families pay ... be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education Conference ...
Breaking Medicine News(10 mins):