Navigation Links
CPM Injects Science Into the Art of Communication
Date:2/21/2011

MADISON, Wis., Feb. 21, 2011 /PRNewswire/ -- CPM, a growth and business development partner for healthcare organizations, announced a new solution today for hospitals striving to communicate with physicians in their marketplace. With the introduction of Physician Psychographics, hospitals can use scientific modeling to better understand what drives physician behavior.

This first-of-its-kind predictive model was developed from an in-depth CPM survey given to a cross-section of physicians from across the United States. It delivers unique insights into physicians' motivations and preferences, allowing hospitals to tailor their communications to each physician.

"Our model can predict referral practices and trends in behavior," says John Hallick, President & CEO of CPM. "Not only does it allow hospitals to understand what motivates a physician, it also offers valuable insights on how to communicate with them to change behaviors and perceptions."

Hospitals can use Physician Psychographics in tandem with CPM's Physician Relationship Management System to identify and communicate with high-value physicians, determine referral patterns, manage physician contacts and measure ROI. It is the only tool of its kind that uses modeling to help hospitals understand how a physician thinks and behaves to create more impactful communications with better response.

"We've been using predictive models for our CRM system for 20 years," Hallick says. "When our clients asked us to apply our expertise to physician relations, we met the challenge to help them develop deeper and more meaningful physician relationships."

About CPM

CPM, headquartered in Madison, Wisconsin, is a growth and business development partner for healthcare organizations. We fuel hospital growth with smarter strategies in customer relationship management (CRM), physician relations, planning and forecasting, strategic marketing and business intelligence. Since CPM was founded 30 years ago, over 450 hospitals have found their competitive edge with us. Find more information on our products and services at cpm.com. Follow us on Twitter (@CPMmarketing) and Facebook for healthcare news and updates.


'/>"/>
SOURCE CPM
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. VELOCITY Broadcasting Injects ROI into Pharmaceutical Sector by Engaging Medical Professionals with Experiential High-Definition Broadcast Events
2. Sheffield Bio-Science and Wockhardt Announce Worldwide Exclusive Partnership to Supply Recombinant Insulin to Cell Culture Market
3. BioDelivery Sciences Announces BEMA Buprenorphine Phase 3 Chronic Pain Study More Than 50% Recruited and on Schedule
4. Sanofi-aventis and Sunnybrook Health Sciences Centre Agree to Develop Treatment for Diabetic Foot Ulcers
5. Medical Devices and Diagnostics Analyst Joins MLV to Further Expand its Coverage of the Life Sciences Sector
6. OXIS International to Present at the Lippert/Heilshorn Life Sciences and Medtech Virtual Conference on February 17
7. Caliper Life Sciences Fourth Quarter and Fiscal Year 2010 Financial Results Conference Call Notice
8. 3-V Biosciences Promotes Stephen R. Brady to Chief Business Officer
9. Caliper Life Sciences IVIS® Optical Imaging System Adoption Surpasses 1000 Units: Validated Drug Research, Discovery and Development Tool Enables Advances in Personalized Medicine
10. U.S. Postal Inspection Service Awards AED Contract to Cardiac Science
11. Sangamo BioSciences Announces Presentation at the 13th Annual BIO CEO & Investor Conference
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/22/2017)... , Feb. 22, 2017   Protein Sciences Corporation ... Flublok® Influenza Vaccine , announced today that they ... Influenza Vaccine Introduction (PIVI) and the Mongolian Ministry of ... of the flu.  The doses of Flublok have been ... Mongolia for health care workers, pregnant women, ...
(Date:2/22/2017)... , Feb. 22, 2017 The Senior Care ... U.S. Senate and House of Representatives that will curtail ... Managers (PBMs) -- from extracting retroactive direct and indirect ... care (LTC) pharmacies and the Medicare program. ... (R-WV) and Jon Tester (D-MT), and ...
(Date:2/22/2017)... 22, 2017 Research and Markets has ... Market (Thermometers - Digital, Infrared, Mercury; Trend Indicator):Analysis By Region, By ... ... is forecasted to grow at a CAGR of 5.33% during 2016-2021 ... of infectious diseases along with surging demand of digital thermometer. Apart ...
Breaking Medicine Technology:
(Date:2/22/2017)... ... February 22, 2017 , ... VitreosHealth ... each Medicare Advantage member’s risk, identify any gaps-in-coding, as well as gaps-in-care ... transform the HCC Risk Adjustment process from a typical fragmented process to ...
(Date:2/22/2017)... ... February 22, 2017 , ... A cylindrical “pipeline” used for ... to reach ones, according to the results of a clinical trial announced Wednesday. ... by Ricardo A. Hanel, MD, PhD, neurovascular surgeon with Baptist Health and Lyerly ...
(Date:2/22/2017)... ... February 22, 2017 , ... Sideline Products participated in the World ... TV host Tom Seay and his production crew. Tom Seay’s program “Best of ... the world. Saddle Sidekicks will be featured on April 6, 2017. After the ...
(Date:2/22/2017)... ... 2017 , ... Using the power of the internet, IdrisArkette.com has managed to ... period of just 24 months, thousands of individuals interested in a medical procedure managed ... “The internet is not getting quieter. In fact it’s becoming noisier by the day. ...
(Date:2/22/2017)... , ... February 22, 2017 , ... ANGLESTRONG , ... Angle, is now available on the App Store and Google Play ... apps for the addiction and recovery industry, partnered with Angle to build ANGLESTRONG. The ...
Breaking Medicine News(10 mins):