Navigation Links
Bupa Health Foundation and Alzheimer's Australia Announce UK Availability of Brain Health App
Date:12/6/2011

LONDON, December 6, 2011 /PRNewswire/ --

The Bupa Health Foundation and Alzheimer's Australia have announced the UK launch of a world-first brain health app, the latest digital tool to help in the fight against dementia.

Based on latest research that links brain health and a reduced risk of dementia, to a healthy heart and cardiovascular system, 'BrainyApp' is the first dementia risk reduction iPhone app designed to help people monitor and improve their brain-heart health.

The new app, which was designed by Alzheimer's Australia and Bupa Health Foundation, has already knocked Facebook off the number one spot in the Australia and New Zealand Top Free Apps list and has clocked up more than 130,000 downloads down under.

Now available to people in the UK, 'BrainyApp' helps users monitor and improve the physical, mental, dietary and social aspects of their lifestyle.

There are currently 750,000 people living with dementia in the UK and this is predicted to rise to over a million by 2021. Delaying the onset of dementia by just five years would reduce deaths directly attributable to dementia by 30,000 a year.

Jeremy Hughes, Chief Executive, Alzheimer's Society, said: "Most people know how to reduce their risk of heart disease, diabetes and stroke but they don't realise that the same healthy lifestyle choices may also lower the risk of developing Alzheimer's disease and other kinds of dementia.  The idea is that what is good for the heart is also good for the brain."

'BrainyApp' allows users to take a brain-heart health survey about their diet, exercise patterns and lifestyle. It then provides suggestions and ideas about how to make improvements to each. It also includes all-new brain games, and encourages users to build brain-heart points by staying physically and mentally active, socialising with friends and family, and sharing their progress on Facebook.

One of the brain games - 'Word Tennis' - requires players to unscramble anagrams in order to move a paddle and hit a ball back to their opponent.

Director of dementia care for Bupa Care Services, Dr Graham Stokes, said: "There is evidence to show that keeping the mind exercised can stave off the onset of dementia but 'BrainyApp' highlights that good physical health also has a part to play. Best of all it's good fun."  

'BrainyApp' is available as a free download for users of iPhone, iPod and iPad devices from the App Store. There are plans to develop an Android version in early 2012.

More information about BrainyApp is available at http://www.bupa.co.uk/brainy-app.  

About Bupa Group:

Bupa's purpose is to help people lead longer, healthier, happier lives.  

A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare.  

For more information, visit http://www.bupa.com.

About Alzheimer's Society:

One in three people over 65 will die with dementia. Alzheimer's Society research shows that 750,000 people in the UK have a form of dementia, more than half have Alzheimer's disease. In just ten years a million people will be living with dementia. This will soar to 1.7 million people by 2051. Alzheimer's Society champions the rights of people living with dementia and the millions of people who care for them

About Alzheimer's Australia:

Alzheimer's Australia is the charity for people with dementia and their families and their carers. As the peak body, it provides advocacy, support services, education and information.

About the Bupa Health Foundation:

The Bupa Health Foundation helps build a healthier Australian community through its support of important health research, health education and other healthy living programs.  

PR Contact:
Kevin Mochrie
Bupa Group Press Office
Bupa House
15-19 Bloomsbury Way
London
WC1A 2BA
+44(0)207-656-2454
http://www.bupa.co.uk



'/>"/>
SOURCE Bupa Health Foundation
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Harvard Medical School-Partners HealthCare Center for Genetics and Genomics Successfully Completes Evaluation of AutoGenomics 2C9-VKORC1 Panel to Assess Warfarin Sensitivity
2. Baxter Awarded Pandemic Advanced Supply Contract from the Department of Health
3. BioMarin Partner AnGes MG, Inc. Submits BLA to Japanese Ministry of Health
4. Harvard Medical School-Partners HealthCare Center for Genetics and Genomics Successfully Completes Evaluation of AutoGenomics 2C9-VKORC1 Panel to Assess Warfarin Sensitivity
5. Tone Deafness Explained, from the Harvard Health Letter
6. Pharmacopeia Assists the World Health Organization in the Discovery of Novel Therapeutics for the Treatment of Malaria
7. Opko Health Doses First Patient in Phase 3 COBALT Trial of Bevasiranib for the Treatment of AMD
8. ViroPharma to Present at Three Upcoming Healthcare Conferences
9. AIDS Healthcare Foundation Names Homayoon Khanlou, M.D. as its Chief of Medicine, U.S.
10. The Female Health Company Receives USAID DELIVER PROJECT Order for 5 Million Units
11. Pharmasset Presents R7128 Phase 1 Single Ascending Dose Study in Healthy Volunteers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/11/2016)... 11, 2016 Stem cells are primitive cells ... self-renewal and the capacity to differentiate into mature cell ... as the first mouse embryonic stem cells were derived ... 1995 that the first culturing of embryonic stem cells ... not produced until 2006 As a result of these ...
(Date:2/11/2016)... 2016  Walgreens has committed to provide drug disposal ... Washington, D.C. as part of a program ... by shareholder advocacy organization As You Sow. Conrad ... people hold on to unneeded drugs because they lack easily ... --> Conrad MacKerron , Senior Vice President ...
(Date:2/11/2016)... Feb. 11, 2016  NOIT™ Research LLC, a private, ... of Change" campaign to assist needy families in obtaining ... unit sold between February 10, 2016 and March 31, ... needy family. The NOIT is an auditory stimulus that ... develop language skills. Beth Shier , ...
Breaking Medicine Technology:
(Date:2/12/2016)... ... February 12, 2016 , ... Coco Libre, the maker of coconut water beverages ... GRAMMY’s Style Lounge Event. Coco Libre will offer musicians and celebrities the company’s signature ... event. The invitation-only gifting suite, held this year at the W Hollywood Hotel, has ...
(Date:2/12/2016)... ... February 12, 2016 , ... The ThedaCare ... San Francisco General Hospital on April 5-7. The series is a multi-day, multi-workshop ... habits. The workshops cover a broad range of topics, including coaching skills, the ...
(Date:2/12/2016)... PITTSBURGH, Pa. (PRWEB) , ... February 12, 2016 , ... ... space heaters. , This winter the West Penn Burn Center, part of ... Fire Company #1, to bring you the “Space Heaters Need Space” campaign. ...
(Date:2/12/2016)... ... ... AssureVest Insurance Group, a locally owned insurance firm with offices serving Washington NC ... to purchase computers and software for Mrs. Harrison’s 2nd and 3rd grade special needs ... area and has more than 60 2nd and 3rd graders with learning disabilities. A ...
(Date:2/12/2016)... Vail, Colorado (PRWEB) , ... February 12, 2016 , ... ... 164 ASC Industry Physician Leaders to Know in 2016 . The list consists of ... leaders nominated physicians to establish this list. , An Ambulatory Surgery Center, also ...
Breaking Medicine News(10 mins):