Navigation Links
Building Stronger Relationships with Key Opinion Leaders Ignites Need for Medical Science Liaisons
Date:8/7/2013

CHAPEL HILL, N.C., Aug. 7, 2013 /PRNewswire/ -- As regulatory and commercial pressures increase on pharmaceutical organizations, competition for the support of physicians and Key Opinion Leaders (KOLs) is simultaneously intensifying. In order to build stronger relationships with these physician groups, biopharma organizations heavily rely on Medical Science Liaisons (MSL) as a part of their Medical Affairs functions.

To help organizations better understand how MSLs can provide critical windows of insight into the market, Best Practices, LLC conducted a comprehensive research study. The benchmarking report, "Roles, Resourcing, and Management of Medical Science Liaisons," further explores the many diverse roles that MSLs play in developing critical relationships that drive success in the pharmaceutical sector.

The report covers various topical areas, including the frequency of interactions between KOLs and MSLs, as well as the perceived value of MSL responsibilities with KOLs. Eighty-nine percent of respondents saw identifying, developing and maintaining strong relationships with KOLs as a "very valuable" activity performed by MSLs. Other highly valued activities included increased scientific interaction and congress support.

Key study objectives included:

  • Benchmarking Pre and Post-Launch Service Activities
  • Identify Drivers of Group Size & Focus
  • Gain Insight into Structuring & Aligning Medical with Sales Organizations
  • Identify Optimal Call Frequencies and Service Levels with Thought Leaders
  • Identify Relationship Management Standards of Excellence
  • Value Associated with MSL
  • Budget Allocation to MSLs

This benchmarking research drew participation from 27 leaders at 24 pharmaceutical and biotechnology companies. Insights were gained from interviews and benchmark performance data. The study assists leaders in uncovering the optimal MSL group size, as well as with mix and service frequencies that are required to build productive relationships with KOLs and hard-to-see physicians.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1227.htm

For more information on other recent primary research studies, contact us at 919.403.0251 or visit our website at bestpractices@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

 

 


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Specialty Operations Solutions joins The WorkingBuildings Companies
2. Cannabis Science Appoints Clinical Development Expert, Dr. Dorothy Bray, as Chief Executive Officer (CEO) and Director, Focusing on CS-TATI-1 and Building Companys Drug Development Pipeline
3. Building Medical Affairs Capabilities to Ensure Organizational Success across Key Operational Areas
4. US Vitamin Injections Posts New Article about the Science of Muscle Building
5. US Vitamin Injections Post New Article about Natural Bodybuilding
6. High-Impact Recalls -- Building a Process to Avoid Disaster
7. Building on a Legacy: Vinita Gupta, CEO of Lupin Pharmaceuticals, Inc., Named Ernst & Young U.S. 2012 Family Business Award of Excellence winner
8. The University of Munich Hospital and Clinics Selects Brainlab Buzz Digital O.R. to Equip All 32 Operating Rooms in New Grobhadern Surgical Building
9. STAAR Surgical Expands Footprint for Growth with Lease on Adjacent Building in Monrovia, California
10. Marken Acquires European Kit Building Operation From LabCorp Clinical Trials
11. GHX Reveals Roadmap to Stronger Healthcare Community at GHX Healthcare Supply Chain Summit
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/24/2017)... Jan. 24, 2017   Keneric Healthcare , ... cost effective patient care products, today announced their ... expand the reach of both companies by leveraging ... expertise. Angelini Pharma Inc ... now include Keneric Healthcare,s RTD™ Wound Dressing (antibacterial/antifungal). ...
(Date:1/24/2017)... , January 24, 2017 Stock-Callers.com ... Zoetis Inc. (NYSE: ZTS ), Mallinckrodt PLC (NYSE: ... ), and Diplomat Pharmacy Inc. (NYSE: DPLO ). ... for significant change in 2017 for the Generic Drugs industry, ... because of the industry,s current growth, and a speedier FDA ...
(Date:1/24/2017)... -- Laboratory Markets Limited has completed a comprehensive market ... both clinical and research laboratory settings. This study, which ... $6.8 billion and growing to $9.2 billion (CAGR of ... of mass spectrometry across more than 5,200 clinical and ... in the use of mass spectrometry in terms of ...
Breaking Medicine Technology:
(Date:1/24/2017)... GROVE, ILL. (PRWEB) , ... January 24, 2017 ... ... odor abatement solutions, announced that it has officially formed a distribution partnership with ... equipment for the industrial odor management industry. , Through the agreement, OMI Industries ...
(Date:1/24/2017)... ... ... This Saturday, January 28, the BCFA presents more than 20 local performances including ... musicians Yifan Zhou, Mara McClain & Sarah Nordlund Dennis. Local chefs and restaurants provide ... at Chinese games, crafts & more. Festivities begin at 11:00 am and end at ...
(Date:1/24/2017)... ... , ... The results from the American Cancer Society’s newest report ... cancer patients: incidents of cancer is down as is the likelihood of prostate cancer ... has dropped from its peak of 215.1 in 1991 to 161.2 in 2014 (per ...
(Date:1/24/2017)... ... January 24, 2017 , ... ... unveiled its latest award-winning bottles, designed specifically to optimize the drinking experience for ... Agua is renowned for introducing the world’s first untouched bottled water purposed exclusively ...
(Date:1/24/2017)... ... January 24, 2017 , ... “Choosing Wisdom-Solomon’s ... finances, friendship, marriage, leadership, gossip, prostitution, adultery, anger, and common sense. , ... Judith Coats and Dr. David Coats. In September of 1983, they flew to ...
Breaking Medicine News(10 mins):