Navigation Links
Building Stronger Relationships with Key Opinion Leaders Ignites Need for Medical Science Liaisons
Date:8/7/2013

CHAPEL HILL, N.C., Aug. 7, 2013 /PRNewswire/ -- As regulatory and commercial pressures increase on pharmaceutical organizations, competition for the support of physicians and Key Opinion Leaders (KOLs) is simultaneously intensifying. In order to build stronger relationships with these physician groups, biopharma organizations heavily rely on Medical Science Liaisons (MSL) as a part of their Medical Affairs functions.

To help organizations better understand how MSLs can provide critical windows of insight into the market, Best Practices, LLC conducted a comprehensive research study. The benchmarking report, "Roles, Resourcing, and Management of Medical Science Liaisons," further explores the many diverse roles that MSLs play in developing critical relationships that drive success in the pharmaceutical sector.

The report covers various topical areas, including the frequency of interactions between KOLs and MSLs, as well as the perceived value of MSL responsibilities with KOLs. Eighty-nine percent of respondents saw identifying, developing and maintaining strong relationships with KOLs as a "very valuable" activity performed by MSLs. Other highly valued activities included increased scientific interaction and congress support.

Key study objectives included:

  • Benchmarking Pre and Post-Launch Service Activities
  • Identify Drivers of Group Size & Focus
  • Gain Insight into Structuring & Aligning Medical with Sales Organizations
  • Identify Optimal Call Frequencies and Service Levels with Thought Leaders
  • Identify Relationship Management Standards of Excellence
  • Value Associated with MSL
  • Budget Allocation to MSLs

This benchmarking research drew participation from 27 leaders at 24 pharmaceutical and biotechnology companies. Insights were gained from interviews and benchmark performance data. The study assists leaders in uncovering the optimal MSL group size, as well as with mix and service frequencies that are required to build productive relationships with KOLs and hard-to-see physicians.

To access the full report, or to download a complimentary summary containing insights found in this report, click on the following link: http://www.best-in-class.com/rr1227.htm

For more information on other recent primary research studies, contact us at 919.403.0251 or visit our website at bestpractices@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

 

 


'/>"/>
SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Specialty Operations Solutions joins The WorkingBuildings Companies
2. Cannabis Science Appoints Clinical Development Expert, Dr. Dorothy Bray, as Chief Executive Officer (CEO) and Director, Focusing on CS-TATI-1 and Building Companys Drug Development Pipeline
3. Building Medical Affairs Capabilities to Ensure Organizational Success across Key Operational Areas
4. US Vitamin Injections Posts New Article about the Science of Muscle Building
5. US Vitamin Injections Post New Article about Natural Bodybuilding
6. High-Impact Recalls -- Building a Process to Avoid Disaster
7. Building on a Legacy: Vinita Gupta, CEO of Lupin Pharmaceuticals, Inc., Named Ernst & Young U.S. 2012 Family Business Award of Excellence winner
8. The University of Munich Hospital and Clinics Selects Brainlab Buzz Digital O.R. to Equip All 32 Operating Rooms in New Grobhadern Surgical Building
9. STAAR Surgical Expands Footprint for Growth with Lease on Adjacent Building in Monrovia, California
10. Marken Acquires European Kit Building Operation From LabCorp Clinical Trials
11. GHX Reveals Roadmap to Stronger Healthcare Community at GHX Healthcare Supply Chain Summit
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... 24, 2016 According to a ... (Standard Pen Needles, Safety Pen Needles), Needle Length (4mm, ... Hormone), Mode of Purchase (Retail, Non-Retail) - Trends & ... studies the market for the forecast period of 2016 ... 2.81 Billion by 2021 from USD 1.65 Billion in ...
(Date:6/23/2016)... , June 23, 2016  MedSource announced today ... its e-clinical software solution of choice.  This latest ... possible value to their clients by offering a ... preferred relationship establishes nowEDC as the EDC platform ... MedSource,s full-service clients.  "nowEDC has long been a ...
(Date:6/23/2016)... Ill. , June 23, 2016  In a startling report ... are failing their residents by lacking a comprehensive, proven plan to ... a definitive ranking of how states are tackling the worst ... to only four states – Kentucky , ... Vermont . Of the 28 failing states, three ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now ... of Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Final Cut Pro X users can now reveal the media of their split ...
(Date:6/27/2016)... Lafayette, California (PRWEB) , ... ... ... a pioneer in the patient payment industry today announced its strategic partnership ... and health system workflows. , The two companies’ proven, proprietary technology combine ...
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest five-star rating ... Millions of individuals in the United States and Canada wear eyeglasses. Once considered to ... correct vision and make a fashion statement. Even celebrities use glasses as a way ...
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... On June ... sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, ... of the city’s history as home to some of the world’s leading providers of ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements ... that was developed to enhance the health of felines. The formula is all-natural and ... main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews are ...
Breaking Medicine News(10 mins):