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Building, Managing & Maintaining Critical Relationships with Key Opinion Leaders (KOLs)
Date:12/13/2013

CHAPEL HILL, N.C., Dec. 13, 2013 /PRNewswire/ -- In today's pharmaceutical marketplace, an organization's success is closely linked to their ability to build, maintain, and manage relationships with Key Opinion Leaders (KOLs). KOLs play a critical role in educating the medical and scientific communities and in building awareness about the latest medical therapies and novel mechanisms of action. As KOL relationship management continues to change, leaders must learn how to maximize their KOL relationships to benefit their own products and therapies.

To help pharmaceutical executives to navigate and understand the activities of effective KOL management programs at leading organizations, research and consulting firm Best Practices, LLC conducted a research study.  The report, "Optimizing Key Opinion Leaders Relationships: Best Practices in KOL Management," identifies the organizational structures, management strategies and tactics, and critical success factors associated with KOL management excellence. Executives can use this benchmarking research to learn best practices in KOL management and to discover how they can better approach KOL management within their organization.

Key study topics include:

  • KOL Segmentation and Behavior Drivers 
  • KOL Roles Over Product Lifecycle 
  • KOL Management Models 
  • Role of Medical Science Liaisons (MSLs) in Managing KOLs 
  • Emerging Trends and Innovative Practices in KOL Management 
  • Critical Success Factors in KOL Management 
  • Most Difficult Challenges in KOL Management

This benchmarking research drew participation from 36 respondents from 30 different companies. More than 80% of respondents were from Medical Affairs or Clinical Affairs departments.

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SOURCE Best Practices, LLC
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