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Bright Medical Plans to Overhaul Medical Supplies Industry
Date:10/4/2011

PHILADELPHIA, Oct. 4, 2011 /PRNewswire/ -- Buying medical supplies and equipment has never been more difficult. With hundreds of online markets calling for the best deals on medical products, it has become unreal to identify real value. The need for something innovative, comfortable, a positive experience - everything the online world can deliver today, was unmet for far too long. Bright Medical is exactly the specialized online marketplace to fill the gap. Just because of its unique business formula.

"Basically, we get all of the medical products databases directly from the manufacturers, such as Medline and Drive Medical. We select the most discounted, highly rated and best quality products, organize them by categories and sell them throughout the web. BrightMedical.com, Amazon and Ebay are among the most popular channels, but we don't limit ourselves to these sites only; instead, we try to expand to as many places as modern technology allows. Recently, we had a tremendous experience with Shopzilla and Pricegrabber. It all confirms that we are on the right path and customers like the quality and the pricing," says Andrei Lemiasheuski, president of Bright Medical.

"Not to be verbose, but let me give you some examples," Andrei says. "Foley catheter is the most in demand, but yet overpriced item by some sellers. You can easily find it for $10 and up. We have this product for as little as $1.65. Or say, wound care products. We increased sales significantly because of our more than competitive pricing in this category. For example, we sell wound dressings starting from $1.34/piece compared to $3 or $4 from our competitors."

"It remains to be seen if this unique approach to healthcare products market will be rewarded, but one thing is obvious - pricing and quality of the products become deciding factors in the medical supplies and equipment ecommerce race," Andrei continues.

Bright Medical specializes in various aspects of medical supplies ranging from skin care to wound care products, but the list is almost endless if you want. Bathroom safety/assist, incontinence care, respiratory, hospital beds and accessories, orthopedic supplies, walkers, scooters and wheelchairs are among them. Everything is filtered, sorted, discounted and ready to go - that's what our customers love.


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