BUENOS AIRES, Argentina, Aug. 28, 2012 /PRNewswire/ -- A complex and diverse set of forces such as government investments, consolidation of the middle class, and high disease burden will fortify Brazil's position as a top-rung market in the global healthcare industry. A mesh of socioeconomic and demographic trends create significant opportunities for local and multinational companies in both healthcare and non-healthcare sectors, and will stoke double-digit growth rates by 2015. One of the biggest gainers will be the pharmaceuticals and biotechnology sector, which is expected to be the sixth largest in the world in 2015.
New analysis from Frost & Sullivan (http://www.healthcare.frost.com), Healthcare Landscape, Outlook, and Growth Opportunities in Brazil, finds that the market earned revenues of $32.50 billion in 2011 and estimates this to reach $52.30 billion in 2015.
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The Sistema Unico de Saude (SUS), Brazil's unified health system, has significantly increased citizens' access to healthcare with its $176 billion budget from the Multiannual Plan.
"The current positive economic scenario and increase in formal employment in Brazil will drive healthcare spending and the expansion of private health insurance industry," said Frost & Sullivan Industry Analyst William Fujioka. "Additionally, the higher prevalence of obesity, diabetes, HIV/AIDS, and cancer will provide opportunities for various healthcare stakeholders."
While the swelling patient pool attracts investors, complex administrative processes hamper investment, procurement, and care. This necessitates expansion and modernization of the healthcare infrastructure in the country, especially in the public system. Currently, the synergistic processes between philanthropic and private institutions are restricted to large hospitals in the South and Southeast regions.
Brazilian hospitals demonstrate a low rate of adoption of new technologies such as magnetic resonance imaging (MRI) and computed tomography (CT), which comprise only 4.1 percent of the total installed base of diagnostic imaging. However, this underserved market enables healthcare companies to offer innovative solutions to consumers, providers, and payers.
"Innovation need not necessarily come from technology leaps," noted Fujioka. "Lower costs, differentiation of post-sales services, and ease to use can also fulfill unmet needs in the market."
These endeavors will go a long way in helping the Brazilian healthcare industry grow faster than the more mature healthcare industries in the United States, Japan, and Europe.
Healthcare Landscape, Outlook, and Growth Opportunities in Brazil is part of the Advanced Medical Technologies Growth Partnership Services program, which also includes research in the following markets: Analysis of the Cardiac Rhythm Device Market in Mexico and the Biologics Market in Brazil. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
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Healthcare Landscape, Outlook, and Growth Opportunities in Brazil
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