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Branded Prescription Pharmaceutical Sales Outlook to 2016
Date:3/19/2012

NEW YORK, March 19, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Branded Prescription Pharmaceutical Sales Outlook to 2016

http://www.reportlinker.com/p0799256/Branded-Prescription-Pharmaceutical-Sales-Outlook-to-2016.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Pharmaceutical

In 2011, the Branded PharmaVitae Universe achieved sales of $558bn having experienced a compound annual growth rate (CAGR) of 9.3% between 2003 and 2010, and a net sales growth of $253bn. However, during 2011–16 sales are forecast to grow by a CAGR of only 1.0%, with no growth forecast in 2012, and branded prescription sales rising by just $29bn by 2016.Analyzes the forecast sales of the Branded PharmaVitae Universe according to molecule typeAnalyzes the forecast sales of the Branded PharmaVitae Universe according to therapy areaAnalyzes the forecast sales of the Branded PharmaVitae Universe according to geographical marketAnalyzes the forecast sales of the Branded PharmaVitae Universe according to formulation type

By 2016 the small molecule market will contract by $5bn compared to 2011 sales as a direct consequence of the patent cliff and resultant generic erosion of branded sales. In preparation for this, the pharmaceutical industry has for some years been shifting its strategy to focus increasingly on high-growth markets such as biologics.

With US sales forecast to contract, pharmaceutical companies have turned to cost cutting and restructuring their US operations, while expanding i
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