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Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients
Date:3/21/2011

Industry(2011 Release)ProspectsPatientsMarketing ActivityAided Brand
AwarenessUnaided Brand
AwarenessBrand
FavorabilityBrand
FavorabilityExposed Only to Online Ads

+2.8

+1.8

No Statistically Significant Lift

No Statistically Significant LiftExposed to and Interacted with Online Ads (Rich Media*)

+3.1

+5.5

No Statistically Significant Lift

+4.1Visited Branded Website

+14.1

+13.4

+16.9

+15.6* Defined as interactive digital mediaThe Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry also provides insight into lifts provided by various kinds of search-referred traffic to branded websites. To request a copy of the report or for more information on comScore Pharmaceutical and Healthcare Solutions, please contact John Mangano at jmangano@comscore.com.

About comScore Pharmaceutical and Healthcare SolutionscomScore Pharmaceutical Solutions delivers in-depth information needed to understand the impact that brand, condition-specific, and health websites have on consumers' brand awareness, conversion, and patient compliance as well as insights into health care professionals' online usage. comScore's products deliver actionable insight to help refine consumer profiles, identify key alliances, optimize interactive marketing initiatives, benchmark against the competition and accurately measure the ROI of Web site and online marketing programs. For more information, please visit http://www.comscore.com/Industry_Solutions/Pharmaceutical.

About comScorecomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please
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SOURCE comScore, Inc.
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