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Branded Generics in South East Asia: Current and Future Opportunities
Date:9/13/2012

NEW YORK, Sept. 13, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

 

Branded Generics in South East Asia: Current and Future Opportunities

http://www.reportlinker.com/p0874142/Branded-Generics-in-South-East-Asia-Current-and-Future-Opportunities.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Generic_Drug

 

 

 

With its fast-growing, young population and projected pharmaceutical sales in excess of $20 billion in 2014, countries in the Association of South East Asian Nations (ASEAN) represent a great opportunity for Pharma.

 

 

However, with regional marketing practices, uncertain production values of locally manufactured generics and a huge diversity in healthcare delivery across ten nations of varying income levels, there are also great challenges.

 

 

Despite the disadvantages large multinationals face, major pharmaceutical companies are diving into the region, focusing on revenue from new chemical entities and developing 'branded' generics as key investments.

 

 

But given regional dynamics, pro-generic legislation, inconsistent IPR enforcement and local industry protection, what are the factors that the industry can leverage to drive success?

 

 

 

Report Overview

 

Based on interviews with ten of the region's most experienced industry experts, Branded Generics in S.E. Asia: Current and Future Opportunities explores why the pharmaceutical industry is focusing on branded generics and new chemical entity (NCE) revenues. Timely and packed with essential details, the report
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