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Brain Resource Launches MyCalmBeat Personal Stress Reduction Monitor at Health 2.0
Date:9/27/2011

SAN FRANCISCO, Sept. 27, 2011 /PRNewswire/ -- HEALTH 2.0 -- Brain Resource, Ltd., (BRRZY: OTC US, BRC: ASX), developer of innovative tools to improve brain function, launched MyCalmBeat – a personal heart rate monitor for managing stress, at Health 2.0 today. MyCalmBeat optimally decreases stress and increases focus through slow breathing at a personal best breathing rate.

"It is widely known that slow, deep breathing is one of the best ways to decrease stress, but not many people know why it works or specifically how to train to receive the benefit," said Evian Gordon, Ph.D., MBBCh., chairman and chief executive of Brain Resource. "MyCalmBeat provides a personalized way for you to train at a slow breathing rate that's best for you. At the same time it provides real time physiological feedback from your heart rate variability to help you observe and monitor improvements in your ability to manage stress."

Using a small ear clip, the monitor tracks an individual's heart rate variability as he or she participates in slow breathing exercises.  The monitor first calculates the one best breathing rate where heart rate is most variable and you are likely to feel most calm. High heart rate variability has been correlated with an increased ability to manage stress, improved cognitive performance and an ability to better self-regulate behavior. Once a personal best-breathing rate is determined, MyCalmBeat provides apps to train at that best breathing rate to improve calmness and reduce stress.  Apps are available on the desktop, the web (MyBrainSolutions.com) and on smartphones (iPhone, Android and BlackBerry).  The monitor then allows users to objectively track improvements in heart rate variability.  

"Chronic stress can often negatively affect your overall health long-term.  While stress is hard to avoid, it can be managed and reduced through simple techniques – like regular slow, deep breathing," said Richard Gevirtz, distinguished professor at Alliant International University who helped Brain Resource develop the product.  "MyCalmBeat leverages the science of heart rate variability and the autonomic nervous system.  Through this literature, we know that slow breathing at a personal best breathing for just a few minutes a day can increase the variability of your heart rate.  With regular training this can result in increased autonomic nervous system flexibility in your body, which allows you to stay calm and deal with stress more effectively."

Brain Resource is located at booth #18 at Health 2.0 and will provide demonstrations of MyCalmBeat and other brain exercises and games available through MyBrainSolutions.com.  Also, follow Brain Resource during Health 2.0 on Twitter @MyBrainSolution.

About MyCalmBeat:

The MyCalmBeat monitor retails for $79.95 (currently at a discounted launch price of $49.50) through www.MyBrainSolutions.com/MyCalmBeat and mobile apps are available through Apple, Android and BlackBerry. In addition, users can sign up for an online subscription to play games designed by Brain Resource's world wide scientific network to help users become more positive, resilient, adaptive and focused. For more information, including a video demonstration, visit www.MyBrainSolutions.com/MyCalmBeat.

MyCalmBeat and MyBrainSolutions.com memberships are also available to employers as a brain health platform that complements employee wellness and productivity offerings.  

About Brain Resource, Ltd.

Brain Resource, Ltd. (BRRZY: OTC US, BRC: ASX) translates new findings about the brain into engaging products for consumers, employers and clinicians to improve cognition and brain function.  With offices in San Francisco and Australia, and agents in Europe and Israel, the company is underpinned by an international consortium of scientists and clinicians that bring together all aspects about the brain that are usually assessed independently. For more information, follow Brain Resource on Twitter @MyBrainSolutions or visit www.brainresource.com.


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SOURCE Brain Resource, Ltd.
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