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Brain Fitness Makes Boomers Age Younger
Date:6/17/2009

Posit Science Study Shows Ten Year Improvements in Memory and Attention

SANTA CLARA, Calif., June 17 /PRNewswire/ -- Baby Boomers will age differently, according to experts gathered at the Sixth Annual Boomer Venture Summit at Santa Clara University. And, it's not just that they will act younger - their brains will actually operate like brains, and look like brains, a decade younger.

Jeff Zimman, Chairman of Posit Science, the leading provider of brain fitness software, addressed that gathering of venture capitalist and entrepreneurs who are focused on the coming wave of older consumers. Zimman spoke about "go to market" strategies and said that his company was building the new field of brain fitness by establishing a large body of scientific evidence that an old brain can learn new tricks.

"In April, researchers at the Mayo Clinic and USC published a breakthrough study of our technology," Zimman said. "They compared Posit Science software to the more typical mental stimulation of taking a class in the humanities or sciences, and found that our training programs, designed by brain scientists, were significantly more effective in improving mental abilities than what we typically think of as mental stimulation."

In the randomized controlled trial of 486 older adults, researchers found that those who trained with the Posit Science Brain Fitness Program more than doubled their processing speed, improved their memory and attention by approximately 10 years, and noticed significant improvement in their everyday cognitive activities.

The study was published in the April issue of the Journal of the American Geriatrics Society, a journal for doctors who are board certified
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SOURCE Posit Science Corporation
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