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Boston Heart Lab Changes Name to Boston Heart Diagnostics
Date:5/24/2011

he physician to monitor and adjust treatment plans as required.

Explaining the thought process in choosing the new name and logo, which incorporates an "apple/heart" as a letterform, Ms. Hertzberg said, "The association of apples with health is engrained in our culture. All I need to say is 'an apple a day' -- and I've yet to find someone who couldn't complete the adage. Thus, the apple/heart is an ideal emblem to represent our goal of integrating wellness strategies with clinical data to prevent and manage heart disease in an optimal way. We work with a full range of primary care clinicians -- internists, family doctors, physician assistants, and nurse practitioners -- as well as specialists, such as OBGYNs, endocrinologists, and cardiologists, becoming partners in their patient's health. A key part of our services is the personalized treatment plan that we provide to patients via the ordering physician. This patient-focused guide details the patient's results along with an easy-to-understand explanation and concrete recommendations on what the patient can do to improve health."

About the Boston Heart Diagnostics logo

The designer blended the concept of the apple/health with an abstract heart image to signify the connection between hearts and health (as embodied in the apple). Without the leaves, the graphic is definitely a heart. Add the leaves and the image retains its identity as a heart, but is now interpreted/connected with an apple. Additionally, the body of the apple/heart is essentially a pair of parentheses that "hug" or enclose a central heart-shaped space. Accordingly, a subtle secondary message is caring for the heart. The logo incorporates the Frutiger font by renowned type designer Adrian Frutiger. Commissioned in the early 1970s for "way-finding signage" in the new Charles de Gaulle International Airport, the easy-to-read font is friendly, clean, and contemporary.

About Boston Heart Diagnostics (BostonHeartDiag
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