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Boston Heart Lab Changes Name to Boston Heart Diagnostics
Date:5/24/2011

FRAMINGHAM, Mass., May 24, 2011 /PRNewswire/ -- Framingham-based Boston Heart Lab announced that it is changing its name to Boston Heart Diagnostics. The company launched its new name and logo at the National Lipid Association Scientific Sessions conference, held May 19-22 in New York City.

(Logo: http://photos.prnewswire.com/prnh/20110524/NE03671LOGO)

"We work hard to earn our reputation every day as a high-science, high-service company that's approachable and efficient -- delivering value to patients and clinicians far beyond lab results," said President and CEO Susan Hertzberg. "That's why Boston Heart Lab is becoming Boston Heart Diagnostics. We believe our new name and logo better reflect who we are, what we do, and our patient-focused mission."

Boston Heart Diagnostics focuses solely on cardiovascular disease (CVD) -- the number one cause of death in the United States. Estimates are that there are 19 million people in the U.S. with diagnosed heart disease and another 45 million at risk. CVD is complicated, and every one of these patients is different. Named "most promising early stage company" in 2009 by Silicon Ventures, the company's services fall within the sweet spot of the changing healthcare paradigm known as personalized medicine.

The goal is to improve outcomes for patients and save health dollars by tailoring a therapeutic regimen to the patient's particular circumstances. Cardiovascular disease is ripe for this approach. Researchers are gaining valuable new insights into the causes of CVD and the role of lipid disorders in its progression. There are also promising new drugs in development. The company's growing suite of cardiac panels and other diagnostic tests are designed to provide the specific patient insight that clinicians need to determine which of the many available therapies is the right one and what lifestyle changes will help produce better health outcomes. Follow-up diagnostic services allow t
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SOURCE Boston Heart Diagnostics
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