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Boehringer Ingelheim Pharmaceuticals, Inc. colabora con Univision Communications Inc. para lanzar una campaña integrada en español
Date:9/23/2013

prop="name">Mario Kreutzberger, más conocido como "Don Francisco", "Sábado Gigante" está certificado en el Libro Guinness de Récords Mundiales como el programa televisivo de variedades de más larga duración en la historia de la televisión. Desde que se emitiera por primera vez en 1962, "Sábado Gigante" sigue teniendo una enorme popularidad en audiencias de todo el mundo. Además de continuar con excelentes índices de televidentes en EE. UU, es un éxito permanente en 42 países, y "Don Francisco" es uno de los presentadores más queridos y reconocidos de la televisión en el ámbito hispano del entretenimiento.

Salud Es Vida es una amplia iniciativa y es un llamado a la acción diseñado para generar conciencia, aumentar el conocimiento y animar a la gente a tomar decisiones positivas sobre su salud. El programa se apoya en las diversas plataformas mediáticas de Univision para educar a la audiencia en temas de salud y promover la prevención básica, los hábitos de vida saludables, el acceso a la atención médica y a la prevención, y el tratamiento de enfermedades específicas. Los principales temas de salud abordados son: el asma, el cáncer, la enfermedad cardiovascular, la diabetes, los problemas de salud sexual —incluyendo el VIH/SIDA y otras enfermedades de transmisión sexual—, vacunas, atención prenatal y mortalidad infantil, dejar de fumar, obesidad, actividad física y nutrición.

Acerca de la diabetes en la población hispana

Los pacientes hispanos conforman el 15 por ciento de la población diabética actual de EE. UU. y tienen casi el doble de probabilidades de que se les diagnostique diabetes que
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