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Boehringer Ingelheim Pharmaceuticals, Inc. colabora con Univision Communications Inc. para lanzar una campaña integrada en español
Date:9/23/2013

tmo Dieta" consiste en una competencia de 13 semanas de duración, en la que 10 concursantes luchan por la oportunidad de conseguir el gran premio. A uno de los concursantes se le ha diagnosticado diabetes tipo 2. Los televidentes podrán participar en la conversación Salud es Vida en Twitter a través de @Univision y #SaludesVida, y también publicar sus comentarios en Facebook.com/Univision.

Como parte de la alianza y como continuación de la iniciativa Salud Es Vida, se realizarán tres videos cortos para resaltar la diabetes y el mantenimiento físico. Los televidentes podrán ver contenidos de marca en las plataformas digitales de Univision en Univision.com y UVideos, accesibles desde computadoras de escritorio y dispositivos móviles.

"'Sábado Gigante', que acaba de celebrar su 50º aniversario al aire, es uno de los programas más exitosos y de larga duración en la historia de la televisión. Nuestra alianza con Boehringer Ingelheim Pharmaceuticals, Inc. ayuda a crear conciencia sobre la diabetes y hábitos de vida más saludables en nuestra audiencia; además de generar una sinergia natural que refuerza la misión de nuestra empresa de capacitar, entretener e informar a la América hispana y ayudar a Boehringer Ingelheim a llevar más educación sobre la salud a más personas" afirmó Keith Turner, presidente de Ventas de Publicidad y Mercadeo, Univision Communications, Inc.

Con sede en Miami, República, la agencia oficial de publicidad intercultural y comunicaciones de Boehringer Ingelheim Pharmaceuticals, Inc., supervisará el desarrollo creativo y la producción de la alianza creada por ambas compañías.

Conducido por el popular presentador de televisión '/>"/>

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