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Boehringer Ingelheim Pharmaceuticals, Inc. colabora con Univision Communications Inc. para lanzar una campaña integrada en español
Date:9/23/2013

NUEVA YORK, 23 de septiembre de 2013 /PRNewswire-HISPANIC PR WIRE/ -- Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI), una de las 20 compañías farmacéuticas principales del mundo, anunció su colaboración con Univision Communications Inc. con el fin de lanzar su primera campaña integrada para los hispanos de EE. UU. Aprovechando el éxito del programa de variedades "Sábado Gigante" de la cadena Univision, esta alianza le permitirá a Boehringer Ingelheim Pharmaceuticals, Inc. llevar más temas de salud a más personas, como patrocinador exclusivo del popular segmento del programa "Ritmo Dieta", un concurso de baile para toda la familia donde los concursantes muestran sus mejores pasos en su esfuerzo por perder peso y tener una vida más saludable. La alianza se convertirá en una extensión de la plataforma de salud, Salud Es Vida de la cadena, y estará dirigida a la comunidad Hispana de EE. UU., con el objetivo de generar conciencia, ampliar su conocimiento y animar a la gente a tomar decisiones positivas sobre su salud.

"La alianza estratégica de Boehringer Ingelheim con Univision es otro testimonio del compromiso permanente que tenemos de estar conectados y ayudarle a los hispanos en EE. UU. Nuestra meta es informar a esta pujante comunidad sobre la diabetes y las alternativas que existen para llevar una vida saludable con el baile, la comida sana y el ejercicio", afirmó Christopher Kaplan, vicepresidente principal y director de mercadotecnia de Boehringer Ingelheim Pharmaceuticals, Inc. "Esta alianza con el programa 'Sábado Gigante', nos permite llegar a los hogares de millones de familias latinas que tienen la tradición de ver el icónico programa televisivo de Don Francisco".

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SOURCE Boehringer Ingelheim Pharmaceuticals, Inc.
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