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Boehringer Ingelheim Pharmaceuticals, Inc. Collaborates With Univision Communications Inc. To Launch An Integrated Campaign In Spanish
Date:9/23/2013

NEW YORK, Sept. 23, 2013 /PRNewswire/ -- Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI), one of the world's top 20 leading pharmaceutical companies today announced its collaboration with Univision Communications Inc. to launch its first integrated campaign for U.S. Hispanics. Leveraging Univision Network's record-breaking variety show "Sabado Gigante" (Giant Saturday), the collaboration will help Boehringer Ingelheim Pharmaceuticals, Inc. bring more health education to more people as the exclusive sponsor of the program's popular segment "Ritmo Dieta," a family-friendly dance competition where contestants demonstrate their best moves in efforts to lose weight and live healthier lives. The collaboration will become an extension of the Network's Salud Es Vida (Health is Life) health platform, aimed at raising awareness, increasing knowledge and encouraging positive health decision-making among the U.S. Hispanic community.

"Boehringer Ingelheim's strategic collaboration with Univision is another testament to our ongoing commitment to connect and engage with U.S. Hispanics. We aim to educate this burgeoning community on diabetes and healthy living alternatives, including dance, healthy eating and fitness," said Christopher Kaplan, senior vice president and chief marketing officer, Boehringer Ingelheim Pharmaceuticals, Inc. "This collaboration involving 'Sabado Gigante,' allows us to be welcomed into the homes of millions of Latino families who have made watching Don Francisco's iconic show a tradition."

"Ritmo Dieta" will feature a 13-week competition, showcasing 10 contestants who will vie for a chance to win the grand prize. One of the contestants has been diagnosed with type 2 diabetes. Viewers can join the conversation regarding Salud es Vida on Twitter via @Univision and #SaludesVida as well as share their comments on Facebook.com/Univ
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SOURCE Boehringer Ingelheim Pharmaceuticals, Inc.
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