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Bob McDonald Outlines Key Long Term Growth Strategies To P&G Shareholders
Date:10/13/2009

------ ------ Core Earnings Per Share $3.41 $3.67 ====== ====== Core EPS Growth 8%

Free Cash Flow: Free cash flow is defined as operating cash flow less capital spending. We view free cash flow as an important measure because it is one factor in determining the amount of cash available for dividends and discretionary investment. Free cash flow is also one of the measures used to evaluate senior management and is a factor in determining their at-risk compensation.

Free Cash Flow Productivity: Free cash flow productivity is defined as the ratio of free cash flow to net earnings. The Company's long-term target is to generate free cash at or above 90 percent of net earnings. Free cash flow is also one of the measures used to evaluate senior management. Given the significant size of the gain on the Folgers sale and our belief that this is not part of our sustainable business, we have excluded the gain from our calculation. We believe this provides a better perspective of our underlying liquidity trends. The reconciliation of free cash flow and free cash flow productivity is provided below (amounts in millions):

                                                             Net       Free
                                                             Earnings  Cash
                                                             Excluding Flow
            Operating  Capital     Free       Net    Folgers Folgers   Product
            Cash Flow  Spending  Cash Flow  Earnings  Gain   Gain      -ivity
            ---------  --------  ---------  -------- ------- --------- -------
    FY 2009  $14,919  ($3,238)    $11,681   $13,436  $2,011  $11,425    102%

SOURCE Procter & Gamble


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SOURCE Procter & Gamble
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