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Bluechiip Engages MZ Group for Investor Relations
Date:3/18/2013

MELBOURNE, Australia, March 18, 2013 /PRNewswire/ -- Bluechiip Limited (ASX: BCT) ("Bluechiip," or the "Company"), a developer and manufacturer of a unique chain of custody tracking and monitoring system initially for the healthcare and life sciences sector, today announced that it has retained MZ Group as its investor relations advisor in Australia and the U.S.

MZ Group will assist Bluechiip with communicating its corporate strategy, financial developments and technology advancements to shareholders and investors, as well as expanding its shareholder base, particularly in North America.

"Our expanding presence in the U.S. and acceleration in customer interest worldwide makes MZ an ideal investor relations partner," stated Brett Schwarz , Chief Executive Officer of Bluechiip. "After spending the last nine years developing our proprietary, MEMS-based chain of custody tracking and monitoring system, we have started to ramp our commercialization efforts, with an initial focus on the dynamic and growing biobanking and biorepository markets. With established leaders such as STMicroelectronics and Plexus as our manufacturing partners, Early Adopter Program (EAP) partners of ATCC and Gentris and Micronic America as a distributor, we are well positioned to achieve success in this multi-billion dollar market."

Ted Haberfield , President of MZ Group North America, stated, "Bluechiip possesses all of the qualities we look for in an ideal client - a differentiated technology in a large and growing market; a scalable and highly profitable business model; a seasoned management team; and a solid capital position. We will leverage our strong presence in Australia and North America to help
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SOURCE Bluechiip Limited
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