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BioMarCare Technologies Ltd. Granted Access to Archived Samples in the Hadassah Medical Center
Date:11/7/2011

NEW YORK, Nov. 7, 2011 /PRNewswire/ -- Hadasit Bio-Holdings, Ltd. - (OTCBB: HADSY), a publicly traded portfolio of biotech companies, all based on intellectual property developed and owned by Hadassah University Hospital, Israel's foremost medical research center, and its subsidiary, BioMarCare Technologies Ltd. ("BioMarCare") announced that the Hospital's Ethics Committee has approved the use of up to 400 tissue biopsy samples in a retrospective clinical study.

BioMarCare will use these samples in a study designed to develop a diagnostic test for patients with metastatic stage colorectal cancer eligible for anti-EGFR treatment. The Company will characterize the expression profile of specific biomarkers in respect to the therapeutic response status of anti-EGFR therapy responders versus non-responders. The new test may enable physicians to detect non-responder patients prior to treatment with anti-EGFR therapy and then select a more effective treatment method.

This diagnostic tool may provide physicians with additional insight and assistance in providing more efficient and personalized treatment options. The study, expected to begin later this year, is supported by the prestigious US-Israeli Binational Industrial Research and Development (BIRD) Foundation and is part of a collaboration between BioMarCare and Ariadne Inc. (FLA). The companies will jointly develop the diagnostic test, based on a panel of protein biomarkers, directly impacting the personal care of patients with metastatic stage colorectal cancer. Colorectal cancer is the third most common malignant disease in the world, with more than one million new cases discovered annually and more than 30% diagnosed in the metastatic stage.

"The accessibility to Hadassah Medical Center's staff and resources, available to us primarily through Hadasit Bio-Holdings, significantly accelerated the development of our products and research programs," stated Dana Cohen, BioMarCare's CEO.  "T
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SOURCE Hadasit Bio-Holdings, Ltd.
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