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BioLineRx Ltd. Retains KCSA Strategic Communications as U.S. Investor Relations Counsel
Date:9/22/2011

JERUSALEM, Sept. 22, 2011 /PRNewswire/ -- BioLineRx Ltd. (NASDAQ: BLRX) (TASE: BLRX), a biopharmaceutical development company, today announced that it has retained KCSA Strategic Communications, a leading New York-based communications firm, to direct the Company's investor relations program.

KCSA intends to deploy a comprehensive investor relations communication campaign designed to increase awareness of BioLineRx among the U.S. investment community. Since KCSA's inception over forty years ago, the firm has developed a strong reputation for its work representing both domestic and international public companies. Todd Fromer, Managing Partner of KCSA, will lead the KCSA team and provide strategic counsel on financial communication matters.

"I am excited to begin working with KCSA in order to create greater awareness of BioLineRx in the U.S. investment community. We have several exciting products in our pipeline that are in advanced stage clinical trials, providing us with significant short-term and long-term opportunities to grow our business. With KCSA's proactive communications program, we hope to highlight the ongoing development of these products to our shareholders and potential value of these products upon receiving regulatory market clearance," said Dr. Kinneret Savitsky, BioLineRx's Chief Executive Officer.

Mr. Fromer stated, "Since listing its ADRs on the NASDAQ in July, BioLineRx has had little exposure to the U.S. investment community.  As such, we believe there is a tremendous opportunity for us to broaden awareness among investors and highlight the opportunity BioLineRx and its products provide. As part of our program, we will work with the BioLineRx management team to effectively and regularly communicate with its U.S. investor base."

In July 2011, BioLineRx listed its shares on the NASDAQ Capital Market, through ADRs. Each BioLineRx
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SOURCE KCSA Strategic Communications; BioLineRx Ltd.
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