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BioInformatics, LLC New Market Report - Life Science Instruments: Maximizing Market Share
Date:6/17/2011

ARLINGTON, Va., June 17, 2011 /PRNewswire/ -- BioInformatics, LLC announces the upcoming release of their newest market report:  

Maximize Your Share of the Life Science Instrumentation Market (11-004)

Available at pre-release pricing until July 15, 2011

To help instrumentation suppliers maximize market share, BioInformatics LLC's upcoming market report benchmarks major suppliers and reveals scientists' preferences with regards to important brand attributes.  This primary research report will help suppliers with determining levels of satisfaction with multiple brands; quantifying brand differentiation, relevance and perceived quality; and establishing key purchasing factors.

This study analyzes similarities and differences between brands to identify degree of differentiation and brand awareness among major suppliers.  Additionally, twenty-two instrumentation suppliers will be profiled with regards to brand health; competitor differentiation; and brand strengths, weaknesses, opportunities & threats.

The following companies will be individually profiled in this report:

AB Sciex (Danaher)
Affymetrix
Agilent Technologies
Applied Biosystems (Life Technologies)
BD Biosciences
Beckman Coulter (Danaher)
Bio-Rad Laboratories
Bruker Daltonics
Caliper Life Sciences
EMD Millipore
GE Healthcare
Illumina
Molecular Devices (Danaher)
PerkinElmer Life and Analytical Sciences
Qiagen
Roche Applied Science (454 Life Sciences, Curagen)
Sequenom
Shimadzu Scientific Instruments
Takara Bio
Tecan
Thermo Scientific (Thermo Fisher Scientific)
Waters

"Instrument suppliers continually strive to differentiate their brands and engender customer loyalty," states Tamara Zemlo, Ph.D., MPH, Vice President of Advisory Services.  Dr. Zemlo adds: "To assist life science suppliers with brand positioning, in this report we've analyzed 22 major instrument suppliers with regards to key brand attributes."

To learn more about Maximize Your Share of the Life Science Instrumentation Market (11-004), a complimentary Executive Summary is available at:

Free Executive Summary

ABOUT BIOINFORMATICS, LLC

BioInformatics, LLC is the premier research and advisory firm serving the life science industry.  By leveraging our professional social network of more than 60,000 life scientists, we have supported more than 300 companies and provided insights that lead to better business decisions.  Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.

For more information contact:

Mary Follin
Manager, Marketing/Sales
BioInformatics, LLC
2111 Wilson Blvd., Suite 250
Arlington, VA  22201
703.778.3080 x13 (phone)
m.follin@gene2drug.com

http://www.gene2drug.com/


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