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Bio-pharma Internal Communications Groups Evolving for Structure Optimization
Date:3/22/2013

CHAPEL HILL, N.C., March 22, 2013 /PRNewswire/ -- From Medical Affairs groups to brand teams conducting new product launches, Internal Communications groups within biopharmaceutical companies are constantly evolving to reflect the changing goals and strategies of the industry. Rearranging the structure of the group in order to support new corporate initiatives is a key change that executives must enforce in coming years. Across the bio-pharma sector, establishing service levels to reflect priorities and resources is essential for optimization of group effectiveness.

In order to fully understand the emerging needs of Internal Communication groups in the bio-pharma industry, Best Practices, LLC developed a benchmarking study. The primary research, "Internal Communications Excellence: Optimizing Group Structure & Operations," addresses current trends in external communications with respect to its structural models, staffing and investment levels.

Key insights from this study include:

  • Across the bio-pharma sector, outsourcing appears as a key tactic to manage variable issues and budgets.
  • Nearly 50 percent of pharma companies believe significant opportunities exist with key external partners to improve clarity of roles, responsibilities, performance metrics and annual planning.
  • Across industries, Internal Communications leaders clearly think the most effective approach for serving internal customers is to assign staff 100% to either customers and/or an issue/topic

This benchmarking research drew participation from executives from 26 leading biopharmaceutical, healthcare, and medical device companies. The full 61-page
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SOURCE Best Practices, LLC
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