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Biggest Ever ICSE Attracts Record Attendance
Date:11/9/2010

AMSTERDAM, Nov. 9, 2010 /PRNewswire/ -- Leading event organiser, UBM Live, today announced that its annual flagship pharmaceutical contract services event , ICSE Europe, (Villepinte, Paris Nord 5-7 October), along with co-located events CPhI Worldwide for pharmaceutical ingredients; P-MEC Europe for equipment, machinery and technology and BioPh Europe for biopharma, had attracted an increase in visitors of over 14%* above the 25,000 who attended the 2009 events in Madrid. ICSE Europe 2010 was also the largest in its 10 year history, 24% bigger than in 2009, and of the 363 exhibitors from 30 countries, 100 were new to the event.

ICSE 2010 saw the launch of a new, visitor-friendly zoned layout, making exhibitors easier to find, with more logical on-site navigation, leaving visitors with "more talking, less walking" time. The zones focused on two of the fastest growing areas within Pharmaceutical Outsourcing: "Clinical Trials and, Contract Research," and "Packaging." The Packaging Zone featured 50 new exhibitors, and such has been the growth within the Pharma packaging sector, that UBM Live has announced plans to hold a dedicated co-located packaging event in 2011 (Messe Frankfurt, Germany, 25-27 October). InnoPack will offer the Pharma community innovative and diverse packaging solutions to satisfy the changing ways in which medication is packaged and delivered; demand for space at the inaugural event has been so great that the original layout is already being reconfigured to accommodate more exhibitors.

"We have been overwhelmed both by the attendance at this year's events and by the response to the launch of InnoPack," commented UBM Live Brand Director, Haf Cennydd. "Continued growth in the Pharma Outsourcing sector, combined with returning confidence in the Pharma industry in general, have been major factors in both the high attendance and the growth of IC
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SOURCE UBM Live
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