'Best Week Ever' for Nothing But Nets ( VH1 Produces and Premieres Public Se...)

'Best Week Ever' for Nothing But Nets

Date:11/5/2007

VH1 Produces and Premieres Public Service Announcement With a Little Help

From VH1's Hit Series PSA Expands Partnership Between VH1 and Nothing But Nets to Prevent Malaria

in Africa

NEW YORK, Nov. 5 /PRNewswire/ -- An irritating human-sized mosquito plays it for laughs to highlight a very serious issue in a new Public Service Announcement (PSA) created by VH1 for Nothing But Nets, a global, grassroots campaign that provides long lasting insecticide-treated bed nets to prevent malaria, a leading killer of children in Africa. The PSA, premiering on Monday, November 5 on VH1, VH1 Classic, VH1 Soul and VH1.com is part of VH1's partnership with Nothing But Nets to raise awareness and engage individuals in the battle against malaria. Sherrod Small, Chuck Nice and Laurie Kilmartin from "Best Week Ever" play some of the office workers who are annoyed by the large buzzing mosquito. To view the PSA online please visit http://blog.vh1.com/2007-11-02/nothing-but-nets.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071105/NYM145 )

"Malaria is a devastating disease that affects many people and we feel it is important to educate our viewers on this issue and how they can help," said VH1 Executive Vice President and General Manager, Tom Calderone. "When creating this PSA, it was really important to connect with our viewers through humor and there was no better way to convey this message than by using some of the cast from 'Best Week Ever.' We commend Nothing But Nets for their commitment and look forward to continuing our partnership in the fight against malaria."

"Here in the U.S., mosquitoes are annoying; but in Africa, they spread malaria, a potentially fatal disease," said Kathy Calvin, executive vice president and chief operating off
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