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Best Practices, LLC Research Highlights Critical Role of Medical Affairs in New Product Launch Success
Date:1/14/2011

CHAPEL HILL, N.C., Jan. 14, 2011 /PRNewswire/ -- New Product Planning (NPP) groups play a vital role in many of the new product development activities that set the stage for a successful launch. One of the areas of growing importance for NPP groups is medical affairs activities such as ad boards, and thought leader identification and education.

The Best Practices, LLC benchmarking report New Product Planning: Role and Activities for Medical Affairs provides a detailed examination of the timing and value of Medical Affairs activities.

Key chapters in this 50-slide report are:

  • The current state of New Product Planning in pharma 

The central challenge is to ensure that the right new products get developed efficiently—with minimum risk and maximum value—to allow senior management to make smart decisions confidently.  

  • Overview of New Product Planning activities and timing during development process

Reviews Key Patterns and Activities that drive the New Product Planning process

Pre-clinical through Phase II: NPP engages in a series of activities from Pre-Clinical through Phase 2 designed to determine the market fit and potential of identified candidates and to prepare for key activities, such as positioning and branding.

Phase III through Commercial Handoff: After Phase II, NPP activities are more focused as more clinical data becomes available and outputs are refined to support critical commercial activities and maximize the product's launch and lifecycle success.  

This chapter also reviews the main Medical Affairs activities carried out during the development process - analysis provides drill down for each of these activities in terms of their timing, intended outcomes, and value for the org
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SOURCE Best Practices, LLC
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