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Behind The Ear -- A New Site To Measure for Fever
Date:12/15/2011

SOUTHBOROUGH, Mass., Dec. 15, 2011 /PRNewswire/ -- For parents, knowing how to take a child's temperature the correct way and whether environmental factors like sweat or drafts affect the accuracy of results can be a guessing game.  The new Vicks® Behind Ear Thermometer (V980) takes the guesswork out of measuring for fever, restoring confidence to parents and peace of mind.  Using patented technology, the Vicks® Behind Ear Thermometer features rapid 1-second readings and is the first thermometer designed exclusively to measure temperature from behind the ear, a gentler, non-invasive approach to detecting fever than rectal, under-the-tongue, and forehead measurements.  Clinically proven to be accurate based upon professional standards, the Vicks Behind Ear Thermometer is an easy and reliable tool helping parents know when fever is getting better or worse at a glance.  

(Photo:  http://photos.prnewswire.com/prnh/20111215/NE22936 )

"For most parents, temperature taking can be a daunting task.  Aside from squeamishness around rectal measurements, parents are often concerned about the reliability of thermometers and having to wake a sick child for a reading.  I'm excited that the Vicks Behind Ear Thermometer is now a solution for moms and dads that addresses all these concerns," said Dr. Jennifer Trachtenberg, MD, FAAP, pediatrician at The Mount Sinai Medical Center in New York and Fellow of the American Academy of Pediatrics.  "The soft hollow site behind the ear is very close to the carotid artery, which carries blood to the brain.  This spot is easily accessible and ideal for accurate measurements as it is naturally protected from factors like perspiration and drafts that can often cause misreading."

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