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Bayer Virtual Walk for Hemophilia Raises Awareness and Funds for People With Bleeding Disorders
Date:11/11/2011

CHICAGO, Nov. 11, 2011 /PRNewswire/ -- At a special ceremony at the National Hemophilia Foundation (NHF) Annual Meeting in Chicago, Bayer HealthCare and members of the hemophilia community commemorated the successful conclusion of Bayer's first Virtual Walk for Hemophilia (www.walkforhemophilia.com), an innovative interactive contest that raises awareness and funds for those living with a bleeding disorder.  Bayer also kicked off year two of the Virtual Walk as a means of continued support for hemophilia communities across the U.S. and globally.    

At the time the inaugural virtual walk ended on November 6, an impressive 15,637 people – those with and without hemophilia – had signed up.  To put this number in perspective, the total number of people with hemophilia in the U.S. is currently estimated to be 15,000-20,000(1).  

Bayer provided $30,000 in sponsorship funds to the national office of the NHF plus an additional $30,000 in sponsorship funds to the three chapters with the greatest number of walkers, for a total of $60,000.  The chapters receiving sponsorship funds are:

First place: Arizona Hemophilia Foundation, with 5,004 walkers, received $15,000.

Second place: Hemophilia Foundation of Illinois/Bleeding Disorders Alliance Illinois, with 3,716 walkers, received $10,000.

Third place: Hemophilia of Indiana, with 2,510 walkers, received $5,000.  

"We want to thank Bayer for the opportunity to engage our membership in a fun and unique program.  We checked the Web site every day to see our standing, and it really pushed our members to reach out to others directly and through social media outlets like Facebook and Twitter," said Bob Robinson, Executive Director, Hemophilia Foundation of Illinois/Bleeding Disorders Alliance Illinois.  "Most importantly, the sponsorship funds we're receiving will go to educational and
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SOURCE Bayer HealthCare Pharmaceuticals Inc.
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