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Bayer Study Reveals Gaps in Perception of Veterinary Care Between Vets and Pet Owners
Date:7/18/2011

each time they visit the clinic, a practice that veterinarians embrace.  

"Pet owners want their lives to be made easier as they find ways to keep their pets healthy," said Karen Felsted, CPA, MS, DVM, CVPM, and CEO of NCVEI, a professional organization dedicated to improving economic conditions in veterinary medicine.  "What this study shows is that veterinarians are hearing the calls of their clientele and are working to adapt their practices."

About the Bayer Veterinary Care Usage Study

The first phase of the study focused on the decline in veterinary usage from the pet owners' perspective, identifying six root causes: the economic impact of the recession; fragmentation of veterinary services; the use of the Internet vs. office visits; feline resistance; perception that regular medical check-ups are unnecessary; and cost of care.

The objectives of the second phase of the Bayer Veterinary Care Usage Study were to identify any correlation between clinic revenue and pet visits, to identify the use of successful practice tools and to establish the degree to which veterinarians are utilizing services identified in phase one of the study.  Results are based on a nationally representative quantitative online survey of 401 companion animal veterinarians.

Bayer HealthCare LLC, Animal Health Division, Brakke Consulting and NCVEI conducted the study, and collaborated with several university experts.  Brakke Consulting and NCVEI are also assisting Bayer in developing solutions to increase veterinary visits.

About Bayer HealthCare LLC, Animal Health Division

The Bayer Group is a global enterprise with core competencies in the fields of healthcare, nutrition and high-tech materials.  Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 16.913 billion (2010), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leve
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SOURCE Bayer HealthCare LLC, Animal Health Division
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