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Bayer Study Reveals Gaps in Perception of Veterinary Care Between Vets and Pet Owners
Date:7/18/2011

SHAWNEE, Kan., July 18, 2011 /PRNewswire/ -- While much has been reported about an end to the ongoing recession in the U.S., the impact is still being felt in the veterinary community.  Fifty-one percent of veterinarians reported a net decrease in patient visits over the last two years, while 42 percent said that revenues decreased in 2010 as compared to 2009.  This decline continues a trend that has been documented over the last decade, even while the number of dogs and cats has increased in the U.S.  

Yet in spite of these issues, there are steps veterinarians can take to reverse the trend and improve pet health, according to a new study regarding the demand for veterinary services announced today at the annual convention of the American Veterinary Medical Association.

Called the Bayer Veterinary Care Usage Study, the research was conducted by Bayer HealthCare LLC, Animal Health Division in cooperation with Brakke Consulting and the National Commission on Veterinary Economic Issues (NCVEI).  Results announced today were from the second major phase of the research, a national study among veterinarians. Results from an earlier stage national study of pet owners were announced in January.

Keeping Pets Healthy

The study confirms that there is a gap in knowledge between pet owners and veterinarians when it comes to providing for the long-term health of companion pets.  Nearly all (95 percent) veterinarians surveyed believe that dogs and cats require at least one well-visit, or physical examination, annually and that 72 percent of veterinarians believe wellness exams are the most important services they can provide.  However, the study also found that 65 percent of veterinarians believe their clientele doesn't value annual wellness examinations, which reinforces findings from the study's first phase.

"Our initial findings from pet owners established the misperception that regular veterinar
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SOURCE Bayer HealthCare LLC, Animal Health Division
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