Navigation Links
Bayer Study Reveals Gaps in Perception of Veterinary Care Between Vets and Pet Owners

SHAWNEE, Kan., July 18, 2011 /PRNewswire/ -- While much has been reported about an end to the ongoing recession in the U.S., the impact is still being felt in the veterinary community.  Fifty-one percent of veterinarians reported a net decrease in patient visits over the last two years, while 42 percent said that revenues decreased in 2010 as compared to 2009.  This decline continues a trend that has been documented over the last decade, even while the number of dogs and cats has increased in the U.S.  

Yet in spite of these issues, there are steps veterinarians can take to reverse the trend and improve pet health, according to a new study regarding the demand for veterinary services announced today at the annual convention of the American Veterinary Medical Association.

Called the Bayer Veterinary Care Usage Study, the research was conducted by Bayer HealthCare LLC, Animal Health Division in cooperation with Brakke Consulting and the National Commission on Veterinary Economic Issues (NCVEI).  Results announced today were from the second major phase of the research, a national study among veterinarians. Results from an earlier stage national study of pet owners were announced in January.

Keeping Pets Healthy

The study confirms that there is a gap in knowledge between pet owners and veterinarians when it comes to providing for the long-term health of companion pets.  Nearly all (95 percent) veterinarians surveyed believe that dogs and cats require at least one well-visit, or physical examination, annually and that 72 percent of veterinarians believe wellness exams are the most important services they can provide.  However, the study also found that 65 percent of veterinarians believe their clientele doesn't value annual wellness examinations, which reinforces findings from the study's first phase.

"Our initial findings from pet owners established the misperception that regular veterinary check-ups were not vital to the ongoing health of their pet," said Ian Spinks, president and general manager of Bayer Animal Health North America.  "What we are now being told by veterinarians is that they believe the development of an annual wellness program for their patients is likely the single most important service that they can provide."

Vet 2.0 – Providing New Services

The study found that 83 percent of veterinarians believe that running a veterinary practice is as much a people business as it is a medical service.  

"There is no doubt that what drives veterinarians is the opportunity to help pets," said Ron Brakke, president and founder of Brakke Consulting.  "Yet, by focusing more on pet owners, veterinarians are realizing that many opportunities exist to grow their practices."

For that reason, a number of veterinarians are implementing marketing programs, including an online presence and use of social media tools such as Facebook and Twitter, as key components of their practice's business strategy.

Within that strategy, veterinarians have embraced the opportunity to meet the changing needs of pet owners.  The study identified a number of services desired by pet owners that veterinarians indicate they currently are or are willing to offer to enhance the pet owners' experiences.  These include the development of an individualized full-year wellness program and monthly billing for routine wellness services.

In addition, the study identified that the care of cats may account for up to 80 percent of all practice growth opportunities and recommends that veterinarians provide more cat-friendly reception areas that are quiet and dog-free and to maintain a high level of cat-related training among clinic staff.

Pet owners have also made it clear to veterinarians that they are looking for individualized care when visiting the clinic and want to work with the same veterinarian each time they visit the clinic, a practice that veterinarians embrace.  

"Pet owners want their lives to be made easier as they find ways to keep their pets healthy," said Karen Felsted, CPA, MS, DVM, CVPM, and CEO of NCVEI, a professional organization dedicated to improving economic conditions in veterinary medicine.  "What this study shows is that veterinarians are hearing the calls of their clientele and are working to adapt their practices."

About the Bayer Veterinary Care Usage Study

The first phase of the study focused on the decline in veterinary usage from the pet owners' perspective, identifying six root causes: the economic impact of the recession; fragmentation of veterinary services; the use of the Internet vs. office visits; feline resistance; perception that regular medical check-ups are unnecessary; and cost of care.

The objectives of the second phase of the Bayer Veterinary Care Usage Study were to identify any correlation between clinic revenue and pet visits, to identify the use of successful practice tools and to establish the degree to which veterinarians are utilizing services identified in phase one of the study.  Results are based on a nationally representative quantitative online survey of 401 companion animal veterinarians.

Bayer HealthCare LLC, Animal Health Division, Brakke Consulting and NCVEI conducted the study, and collaborated with several university experts.  Brakke Consulting and NCVEI are also assisting Bayer in developing solutions to increase veterinary visits.

About Bayer HealthCare LLC, Animal Health Division

The Bayer Group is a global enterprise with core competencies in the fields of healthcare, nutrition and high-tech materials.  Bayer HealthCare, a subgroup of Bayer AG with annual sales of EUR 16.913 billion (2010), is one of the world's leading, innovative companies in the healthcare and medical products industry and is based in Leverkusen, Germany.  The company combines the global activities of the Animal Health, Consumer Care, Medical Care and Pharmaceuticals divisions.  Bayer HealthCare's aim is to discover and manufacture products that will improve human and animal health worldwide.

With sales of EUR 1,120 million (2010), Bayer's Animal Health division is one of the world's leading manufacturers of veterinary drugs.  The business manufactures and markets approximately 100 different veterinary drugs and care products for food-supplying animals and companion animals.  U.S. Headquarters for Bayer HealthCare Animal Health Division is located in Shawnee, Kansas.  Find more information at

About Brakke Consulting

Brakke Consulting is the leading consulting firm specializing in the animal health and nutrition markets.  Headquartered in Dallas, the firm also maintains offices in Chicago, Omaha, St. Louis and Stuart, Florida, and has affiliate offices in Osaka and Sydney.  Established in 1986, Brakke provides a full range of consulting services, including General Consulting, Strategic Planning, Mergers and Acquisitions, Market Research Studies, Technology Licensing, Communications Strategies and New Business Development.  Please visit for more information.


The National Commission on Veterinary Economic Issues (NCVEI) was founded in January 2000 with a mission of raising the economic base of veterinary medicine.  A wide-ranging group of benchmarking, pricing and communications tools as well as other resources are available, free of charge at  The Commission is a not-for-profit organization governed by a Board of Directors including members from the American Veterinary Medical Association, the Association of American Veterinary Medical Colleges and other organizations.  Funding is provided by members of the NCVEI's Sponsor Council that includes Merial, Veterinary Pet Insurance, Bayer HealthCare LLC, Animal Health Division, CareCredit, Abbott Animal Health, MWI Veterinary Supply, Webster Veterinary, CATalyst Council and Simmons Educational Fund.

Forward-Looking Statements

This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

SOURCE Bayer HealthCare LLC, Animal Health Division
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Bayer Announces Farnam Companies Agreement to Halt Disputed Bio Spot® Ads
2. Bayers Investigational Compound Radium-223 Chloride Met its Primary Endpoint of Significantly Improving Overall Survival in a Phase III Trial in Patients with Castration-Resistant Prostate Cancer That Has Spread to the Bone
3. Bayers Discrimination Lawsuit Now Requires Extra-Strength Cure
4. Bayer to Present Data on Investigational Oncology Compounds at 2011 Annual Meeting of the American Society of Clinical Oncology (ASCO)
5. Bayer HealthCare to Sponsor World Federation of Hemophilia Global Training Program and Donate Kogenate® FS, Antihemophilic Factor (Recombinant), Commercially Valued At More Than $7 Million
6. Regeneron and Bayer Report Positive Results for VEGF Trap-Eye in Second Phase 3 Study in Central Retinal Vein Occlusion
7. Two New Studies in the British Medical Journal Find That Bayers Yaz and Yasmin Birth Control Pills Have an Increased Risk of Blood Clot
8. Bayer Launches First Interactive Virtual Walk in Support of Hemophilia
9. Regeneron and Bayer Announce Start of Phase 3 Clinical Program in Diabetic Macular Edema
10. Bayer HealthCare Selects the State of New Jersey for East Coast Site Consolidation
11. Bayer Gets $100M Gender Class Action Headache
Post Your Comments:
(Date:10/4/2017)... , Oct. 4, 2017  According to the Centers for Disease ... end of October . PhysicianOne Urgent Care is helping communities across ... Westchester, NY , by offering no-cost* flu shots through the end ... mandated by certain health insurance regulations. ... The best time to get a flu shot is by the end ...
(Date:10/2/2017)... , Oct. 2, 2017  AllianceRx Walgreens Prime, ... formed by Walgreens and pharmacy benefit manager Prime Therapeutics ... new brand, which included the unveiling of new signage ... , as well as at a few other company-owned ... new brand to patients, some of whom will begin ...
(Date:9/28/2017)... 2017 Cohen Veterans Bioscience and Early Signal ... wearable and home sensors for real-time monitoring of patients ... a nonprofit organization focused on disruptive health solutions for ... analytical system to record and integrate behavioral, cognitive, physiological ... ...
Breaking Medicine Technology:
(Date:10/13/2017)... ... ... Apple Rehab Shelton Lakes , which specializes in the delivery of sub-acute ... of a disaster drill on October 3rd. , Apple Rehab participated with the Shelton ... well as the Connecticut Long Term Care Mutual Aid Plan (LTC-MAP). The LTC-MAP ...
(Date:10/13/2017)... ... 13, 2017 , ... Ellevate Network, the leading network for professional women, brought ... gender equality at their inaugural Summit in New York City in June. The event ... audience of over 3 million. To watch the Mobilize Women video, click here ...
(Date:10/13/2017)... ... October 13, 2017 , ... Talented host, actor Rob Lowe, ... in a new episode of "Success Files," which is an award-winning educational program ... investigates each subject in-depth with passion and integrity. , Sciatica occurs when the ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the ... “America On The Brink” is the creation of published author, William Nowers. Captain ... As a WWII veteran, he spent thirty years in the Navy. Following his ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the ... today its plans to open a flagship location in Covington, LA at 401 N. ... To Go store next to Office Depot in the Holiday Square shopping center. Its ...
Breaking Medicine News(10 mins):