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Bayer Launches First Interactive Virtual Walk in Support of Hemophilia
Date:4/14/2011

WAYNE, N.J., April 14, 2011 /PRNewswire/ -- To help raise money and awareness for bleeding disorders, Bayer is launching the 2011 Bayer Virtual Walk for Hemophilia, the first interactive program of its kind in support of people with hemophilia.  The Virtual Walk is Bayer's latest digital offering for the hemophilia community.  The company is asking people to step up for an important cause by virtually walking online for the National Hemophilia Foundation (NHF) and its local participating chapters.  The company is offering up to $60,000 in sponsorship funds, and is kicking off the Virtual Walk in concert with World Hemophilia Day (WHD) and a 5k walk in Berkeley, Calif.

"This is a really creative way to engage people through fun and friendly competition while keeping the spotlight on the needs of people with bleeding disorders," said Glenn Mones, Executive Director, New York City Hemophilia Chapter.  "Of course, we want as many people as possible to join us at the live Walk, but this is a great additional way to engage with the community and help make a difference."

The Virtual Walk for Hemophilia is a Web-based, interactive program, which is open to everyone.  Participants will go to www.walkforhemophilia.com to create a virtual character, choose a message and select a local participating NHF chapter for which they'll walk.  The top three chapters with the most virtual walkers by November 6, 2011 will receive sponsorship funds: 1st place, $15,000; 2nd place, $10,000; and 3rd place, $5,000.  Bayer will also award up to $30,000 in sponsorship funds to the national office of NHF in New York City.  People who sign up are encouraged to spread the word to their friends and family via Facebook, Twitter, email and other online vehicles.

According to Paul Bedard, Vice President/General Manager, Hematology, Bayer HealthCare Pharmaceuticals, "We're pleased to introdu
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SOURCE Bayer HealthCare Pharmaceuticals Inc.
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