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Bayer HealthCare Awards Veterinary Students $72,500 in Scholarship Funds for Communications Excellence
Date:11/20/2013

SHAWNEE, Kan., Nov. 20, 2013 /PRNewswire/ -- Bayer HealthCare LLC, Animal Health division announces the launch of the 2014 Bayer Excellence in Communication Award. Rolled out to veterinary students at 28 schools across North America, the award is designed to encourage development of effective communication skills among future veterinarians. The program offers eligible students the chance to compete for one $2,500 scholarship at each participating school by demonstrating strong communication skills with a client in a clinical setting. To compete for the national award, school winners must submit a video of their client interview. The national winner will receive an additional $2,500 scholarship. Scholarships totaling $72,500 will be awarded by Bayer.

The Bayer Excellence in Communication Award was created in response to findings from the Bayer Veterinary Care Usage Study that revealed a communication gap between veterinarians and pet owners, especially as it relates to the value placed on regular veterinary care. Effective communication with pet owners is imperative to becoming a successful veterinarian.[1]

"The purpose of the Bayer Excellence in Communication Award is to help develop strong communications skills among veterinarians that will in turn, result in healthier pets," said Cristiano von Simson, DVM, MBA, director of Veterinary Services, Bayer HealthCare Animal Health. "The overwhelmingly positive response to the award last year, our inaugural year that involved seven veterinary schools, led to our expanding to 21 additional schools. We are confident that student submissions will help encourage other veterinary students to sharpen their veterinary communications skills."

Shaping communications skills from the beginning
In 2001, Bayer HealthCare Animal Health partnered with the Institute for Healthcare Communication to develop the Baye
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SOURCE Bayer HealthCare LLC
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