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Bayer Diabetes Care Introduces DIDGET In the US
Date:4/26/2010

TARRYTOWN, N.Y., April 26 /PRNewswire/ -- Bayer Diabetes Care today announced the introduction of the DIDGET blood glucose monitoring system in the United States. The DIDGET meter is unique because it is the only blood glucose meter that connects directly to Nintendo DS and DS Lite gaming systems to help kids manage a lifelong disease by rewarding them for building consistent testing habits and meeting personalized blood glucose target ranges. Bayer's DIDGET meter is now available for purchase in the U.S. through CVS.com, Drugstore.com and Walgreens.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100426/NY92301 )

Bayer's DIDGET meter links play with purpose for children with diabetes by tapping into kids' existing passion for handheld gaming. The DIDGET meter positively reinforces consistent blood glucose testing habits by awarding points that kids can use to unlock new game levels and customize their gaming experience.

"As the first meter truly designed with kids in mind, the DIDGET meter can transform a child's blood sugar testing experience from something they have to do into something they want to do," said Dr. Larry Deeb, pediatric endocrinologist and medical director for the Diabetes Center at Tallahassee Memorial Hospital in Florida and a paid consultant for Bayer. "Regular blood sugar testing is critical for diabetes management and one of the biggest challenges facing parents of kids with diabetes is moti
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SOURCE Bayer Diabetes Care
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